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← Directness is best: a great photo, a memorable illustration or a…
17 connected korrents · 17 moments from 1 Feb 2002 to 4 Oct 2026.
Everything filed under design
design
Everything filed under simplicity
simplicity
Everything filed under creativity
creativity
Everything filed under taste
taste
Everything filed under LLMs
LLMs Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Directness is best: a great photo, a memorable illustration or a pitch-perfect sentence does most of the work, and fancy implementation has never moved the needle for clients. Directness is best: a great photo, a memorable illustration or a pitch-perfect sentence does most of the work, and fancy implementation has never moved the needle for clients. Last stated 9 years ago
9 Feb 2018
FC
Frank Chimero — holds since 2018-02-09 — tap for who they are
Same subject: Given a complicated premise, the best thing a designer can do is stick to a conventional design and let the features surprise and delight. — tap to centre the map on it Given a complicated premise, the best thing a designer can do is stick to a conventional design and let the features surprise and delight. Last stated 8 years ago
11 Apr 2019
SW
Sebastiaan de With — holds since 2019-04-11 — tap for who they are
Same subject: Ask agents for the closest possible representation of a thing, so an idea is approved on more than a best guess. — tap to centre the map on it Ask agents for the closest possible representation of a thing, so an idea is approved on more than a best guess. Last stated 2 months ago
11 Aug 2026
KZ
Kyle Zantos — holds since 2026-08-11 — tap for who they are
Same subject: The best way to stand out in a portfolio is to show your best work and let it speak for itself, because no one wants decoration for decoration's sake. — tap to centre the map on it The best way to stand out in a portfolio is to show your best work and let it speak for itself, because no one wants decoration for decoration's sake. Last stated 5 months ago
26 May 2026
AM
Andy Madrick — holds since 2026-05-26 — tap for who they are
Same subject: Design is about making things meaningful and memorable: get the idea right and the form follows from it. — tap to centre the map on it Design is about making things meaningful and memorable: get the idea right and the form follows from it. Last stated 2 months ago
14 Aug 2026
SK
Susan Kare — holds since 2026-08-14 — tap for who they are
Same subject: Great designers make it look easy, and the ease is mostly an illusion: the conversational tone of good writing comes on the eighth rewrite. — tap to centre the map on it Great designers make it look easy, and the ease is mostly an illusion: the conversational tone of good writing comes on the eighth rewrite. Last stated 25 years ago
1 Feb 2002
PG
Paul Graham — holds since 2002-02-01 — tap for who they are
Same subject: The most powerful rule for an exceptional interface is that it feels obvious to use; novelty, minimalism and simplicity are means to that, not the end. — tap to centre the map on it The most powerful rule for an exceptional interface is that it feels obvious to use; novelty, minimalism and simplicity are means to that, not the end. Last stated a year ago
12 May 2025
JZ
Julie Zhuo — holds since 2025-05-12 — tap for who they are
Same subject: Good design is thorough down to the last detail: nothing must be arbitrary, and care in the design process shows respect towards the user. — tap to centre the map on it Good design is thorough down to the last detail: nothing must be arbitrary, and care in the design process shows respect towards the user. Last stated 14 years ago
by 3 Aug 2012
DR
Dieter Rams — holds since 2012-08-03 — tap for who they are
Same subject: The medium of designing with models is nondeterministic enough that without real prompts flowing through it, an idea can look great in a design review and be completely different when users use it. — tap to centre the map on it The medium of designing with models is nondeterministic enough that without real prompts flowing through it, an idea can look great in a design review and be completely different when users use it. Last stated a month ago
9 Sept 2026
EB
Ed Bayes — holds since 2026-09-09 — tap for who they are
Same subject: A business is more likely to fail from taking on too much complexity than from lacking resources. — tap to centre the map on it A business is more likely to fail from taking on too much complexity than from lacking resources. Last stated 8 years ago
29 Sept 2018
TG
Tren Griffin — holds since 2018-09-29 — tap for who they are
Same subject: A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. — tap to centre the map on it A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. Last stated 3 years ago
17 Feb 2024
AW
Adam Wiggins — holds since 2024-02-17 — tap for who they are
Same subject: A candidate negotiating an offer should make every ask fit one line of logic. — tap to centre the map on it A candidate negotiating an offer should make every ask fit one line of logic. Last stated 2 months ago
9 Aug 2026
AW
Adam Ward — holds since 2026-08-09 — tap for who they are
Same subject: A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it. — tap to centre the map on it A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it. Last stated 6 months ago
21 Apr 2026
BJ
Brandon Jacoby — holds since 2026-04-21 — tap for who they are
Same subject: A company name can have different appeal to corporate buyers versus their customers. — tap to centre the map on it A company name can have different appeal to corporate buyers versus their customers. Last stated 2 weeks ago
4 Oct 2026
PG
Paul Graham — holds since 2026-10-04 — tap for who they are
Same subject: A first draft should not be graded good or bad; it is only the material that taste then gets to act on. — tap to centre the map on it A first draft should not be graded good or bad; it is only the material that taste then gets to act on. Last stated 2 months ago
6 Aug 2026
GS
George Saunders — holds since 2026-08-06 — tap for who they are
Same subject: A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them — tap to centre the map on it A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them
IA
Isaac Asimov — holds since c. 1959 — tap for who they are
Same subject: A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness — tap to centre the map on it A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness Last stated 14 years ago
8 Jan 2013
DD
Daniel Dennett — holds since 2013-01-08 — tap for who they are
Same subject: A person who works from a recipe, even an innovative one, starts from something that already exists. — tap to centre the map on it A person who works from a recipe, even an innovative one, starts from something that already exists. Last stated 11 years ago
6 Nov 2015
TU
Tim Urban — holds since 2015-11-06 — tap for who they are
At the centre
Directness is best: a great photo, a memorable illustration or a pitch-perfect sentence does most of the work, and fancy implementation has never moved the needle for clients.
Holds Read this korrent →
Given a complicated premise, the best thing a designer can do is stick to a conventional design and let the features surprise and delight.
Holds
Ask agents for the closest possible representation of a thing, so an idea is approved on more than a best guess.
Holds
The best way to stand out in a portfolio is to show your best work and let it speak for itself, because no one wants decoration for decoration's sake.
Holds
Design is about making things meaningful and memorable: get the idea right and the form follows from it.
Holds
Great designers make it look easy, and the ease is mostly an illusion: the conversational tone of good writing comes on the eighth rewrite.
Holds
The most powerful rule for an exceptional interface is that it feels obvious to use; novelty, minimalism and simplicity are means to that, not the end.
Holds
Good design is thorough down to the last detail: nothing must be arbitrary, and care in the design process shows respect towards the user.
Holds
The medium of designing with models is nondeterministic enough that without real prompts flowing through it, an idea can look great in a design review and be completely different when users use it.
Holds
A business is more likely to fail from taking on too much complexity than from lacking resources.
Holds
A business succeeds through a small number of highly effective distribution channels, not many mediocre ones.
Holds
A candidate negotiating an offer should make every ask fit one line of logic.
Holds
A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it.
Holds
A company name can have different appeal to corporate buyers versus their customers.
Holds
A first draft should not be graded good or bad; it is only the material that taste then gets to act on.
Holds
A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them
Last stated c. 1959
Holds
A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness
Holds
A person who works from a recipe, even an innovative one, starts from something that already exists.
Holds