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Companies would often be better off moving a tenth to a fifth of their marketing budget into paying call centre staff properly.
Drawn from what Rory Sutherland said
What Rory Sutherland actually said
- Rory Sutherland Rory Sutherland is vice chairman of Ogilvy UK
probably 50% of the time, I would advise to a client, take 10 to 20% of your marketing budget and spend it on upgrading the call center. Pay the people too much. Get the best practitioners.
Added to korrents 8 Sept 2026 · How quotes work · Something wrong? Tell us
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