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Companies would often be better off moving a tenth to a fifth of their marketing budget into paying call centre staff properly.

Drawn from what Rory Sutherland said

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What Rory Sutherland actually said

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  1. Rory Sutherland

    Rory Sutherland is vice chairman of Ogilvy UK

    probably 50% of the time, I would advise to a client, take 10 to 20% of your marketing budget and spend it on upgrading the call center. Pay the people too much. Get the best practitioners.

    Where this was said

    Watch from 0:09:05 plays here

    ↗Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherlandyoutube.com

    video · 2h 00m · spoken · machine transcript

    All 16 korrents from this recordingthis one is 4th

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