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← Companies protected by high switching costs will see those costs fall to zero, and their profits with them.
17 connected korrents · 17 moments from 17 Aug 2016 to 27 Sept 2026.
Everything filed under SaaS
SaaS
Everything filed under startups
startups
Everything filed under data centers
data centers
Everything filed under Apple
Apple
Everything filed under market efficiency
market efficiency
Everything filed under product management
product management
Everything filed under AI and jobs
AI and jobs Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Companies protected by high switching costs will see those costs fall to zero, and their profits with them. Companies protected by high switching costs will see those costs fall to zero, and their profits with them. Last stated 4 months ago
1 Jul 2026
KB
Kent Beck — holds since 2026-07-01 — tap for who they are
Same subject: Switching between tasks carries a real and measurable cost, and switching well is a trainable skill rather than a fixed property of a brain. — tap to centre the map on it Switching between tasks carries a real and measurable cost, and switching well is a trainable skill rather than a fixed property of a brain. Last stated 2 months ago
17 Aug 2026
RA
Ralph Adolphs — holds since 2026-08-17 — tap for who they are
Same subject: A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. — tap to centre the map on it A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. Last stated 5 months ago
2 Jun 2026
JJ
Justin Jackson — holds since 2026-06-02 — tap for who they are
Same subject: In this industry, profit means you underestimated demand and loss means you overestimated it, because the datacentres are bought years ahead. — tap to centre the map on it In this industry, profit means you underestimated demand and loss means you overestimated it, because the datacentres are bought years ahead. Last stated 8 months ago
13 Feb 2026
DA
Dario Amodei — holds since 2026-02-13 — tap for who they are
Same subject: Pursuing more profitability is not always the right business decision. — tap to centre the map on it Pursuing more profitability is not always the right business decision. Last stated a month ago
21 Sept 2026
HD
Horace Dediu — holds since 2026-09-21 — tap for who they are
Same subject: As AI gets better at navigating and extracting data, switching costs between software tools will keep falling. — tap to centre the map on it As AI gets better at navigating and extracting data, switching costs between software tools will keep falling. Last stated 8 months ago
18 Feb 2026
JE
Jason Evanish — holds since 2026-02-18 — tap for who they are
Same subject: Selling an undifferentiated product while expecting returns above the cost of capital is unrealistic. — tap to centre the map on it Selling an undifferentiated product while expecting returns above the cost of capital is unrealistic. Last stated 2 years ago
1 Oct 2024
TG
Tren Griffin — holds since 2024-10-01 — tap for who they are
Same subject: Companies that constantly retune their pricing cheapen the product, because customers learn to wait for the next discount. — tap to centre the map on it Companies that constantly retune their pricing cheapen the product, because customers learn to wait for the next discount. Last stated a year ago
18 Sept 2025
TL
Tobias Lütke — holds since 2025-09-18 — tap for who they are
Same subject: Within about a year everyone's job will change, though people will not lose their positions. — tap to centre the map on it Within about a year everyone's job will change, though people will not lose their positions. Last stated a month ago
10 Sept 2026
EV
Elena Verna — holds since 2026-09-10 — tap for who they are
Same subject: "Too expensive" is never the real reason a customer cancels, because they already decided the price was acceptable when they bought. — tap to centre the map on it "Too expensive" is never the real reason a customer cancels, because they already decided the price was acceptable when they bought. Last stated 9 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: A $100,000 enterprise deal needs an executive sponsor to sign off and allocate the budget. — tap to centre the map on it A $100,000 enterprise deal needs an executive sponsor to sign off and allocate the budget. Last stated 2 months ago
23 Aug 2026
JA
Jen Abel — holds since 2026-08-23 — tap for who they are
Same subject: A best-in-class product should be priced at the point where customers say it is starting to get expensive, not at the point where they would call it a bargain. — tap to centre the map on it A best-in-class product should be priced at the point where customers say it is starting to get expensive, not at the point where they would call it a bargain. Last stated 2 years ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
Same subject: AI is too critical to be delivered only as a centralized, hosted service. — tap to centre the map on it AI is too critical to be delivered only as a centralized, hosted service. Last stated 5 months ago
14 May 2026
SS
Salvatore Sanfilippo — holds since 2026-05-14 — tap for who they are
Same subject: Client-side image editing software like Photoshop and Lightroom will be obsolete by the end of the year. — tap to centre the map on it Client-side image editing software like Photoshop and Lightroom will be obsolete by the end of the year. Last stated 4 weeks ago
27 Sept 2026
DH
David Heinemeier Hansson — holds since 2026-09-27 — tap for who they are
Same subject: Decentralizing storage is not enough: software must be delivered as a package each user runs a private copy of, not as a service. — tap to centre the map on it Decentralizing storage is not enough: software must be delivered as a package each user runs a private copy of, not as a service. Last stated 10 years ago
17 Aug 2016
KV
Kenton Varda — holds since 2016-08-17 — tap for who they are
Same subject: A buyer willing to pay for a longer pilot is a strong signal. — tap to centre the map on it A buyer willing to pay for a longer pilot is a strong signal. Last stated 2 months ago
23 Aug 2026
JA
Jen Abel — holds since 2026-08-23 — tap for who they are
Same subject: Figma took five years to charge anyone and that was a mistake: ship something people can see the vision in, and get to market faster than we did. — tap to centre the map on it Figma took five years to charge anyone and that was a mistake: ship something people can see the vision in, and get to market faster than we did. Last stated a year ago
16 Oct 2025
DF
Dylan Field — holds since 2025-10-16 — tap for who they are
Same subject: Hiring is a cost for SaaS startups — tap to centre the map on it Hiring is a cost for SaaS startups Last stated 4 years ago
3 Mar 2023
DH
David Heinemeier Hansson — holds since 2023-03-03 — tap for who they are
At the centre
Companies protected by high switching costs will see those costs fall to zero, and their profits with them.
Holds Read this korrent →
Switching between tasks carries a real and measurable cost, and switching well is a trainable skill rather than a fixed property of a brain.
Holds
A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use.
Holds
In this industry, profit means you underestimated demand and loss means you overestimated it, because the datacentres are bought years ahead.
Holds
Pursuing more profitability is not always the right business decision.
Holds
As AI gets better at navigating and extracting data, switching costs between software tools will keep falling.
Holds
Selling an undifferentiated product while expecting returns above the cost of capital is unrealistic.
Holds
Companies that constantly retune their pricing cheapen the product, because customers learn to wait for the next discount.
Holds
Within about a year everyone's job will change, though people will not lose their positions.
Holds
"Too expensive" is never the real reason a customer cancels, because they already decided the price was acceptable when they bought.
Holds
A $100,000 enterprise deal needs an executive sponsor to sign off and allocate the budget.
Holds
A best-in-class product should be priced at the point where customers say it is starting to get expensive, not at the point where they would call it a bargain.
Holds
AI is too critical to be delivered only as a centralized, hosted service.
Holds
Client-side image editing software like Photoshop and Lightroom will be obsolete by the end of the year.
Holds
Decentralizing storage is not enough: software must be delivered as a package each user runs a private copy of, not as a service.
Holds
A buyer willing to pay for a longer pilot is a strong signal.
Holds
Figma took five years to charge anyone and that was a mistake: ship something people can see the vision in, and get to market faster than we did.
Holds
Hiring is a cost for SaaS startups
Holds