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Companies protected by high switching costs will see those costs fall to zero, and their profits with them.

Drawn from what Kent Beck said

SaaS

Lock-in and switching costs

What Kent Beck actually said

  1. Kent Beck Creator of extreme programming and test-driven development
    Okay. So now we have people who've been able to rely on switching costs to protect their profits and the switching costs just drop to zero. Their profits are going to drop to zero and and some people aren't going to survive that change.

    Watch from 2:13:50 plays here

    ↗How Kent Beck shapes the software engineering industryyoutube.com

    1 Jul 2026 · video · 2h 28m · spoken · machine transcript

    All 28 korrents from this recordingthis one is 23rd

Added to korrents 7 Sept 2026 · How quotes work · Something wrong? Tell us

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