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Companies protected by high switching costs will see those costs fall to zero, and their profits with them.
Drawn from what Kent Beck said
A private bookmark. Not a position, and never counted.
What Kent Beck actually said
Word for word, with the source under each one. They did not write this page.
Creator of extreme programming and test-driven development
Okay. So now we have people who've been able to rely on switching costs to protect their profits and the switching costs just drop to zero. Their profits are going to drop to zero and and some people aren't going to survive that change.
Where this was said
Watch from 2:13:50 plays here↗How Kent Beck shapes the software engineering industryyoutube.com
All 28 korrents from this recordingthis one is 23rd
Added to korrents 1 Jul 2026 · How quotes work · Something wrong? Tell us
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Our reading — they may agree, disagree or merely touch the same thing. Closest first: a shared subject counts for most, then how near the wording is.