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← Branding and differentiation should not wait until the end; once you…
17 connected korrents · 16 moments from 8 Jan 2013 to 4 Oct 2026.
Everything filed under design
design
Everything filed under product management
product management
Everything filed under creativity
creativity
Everything filed under simplicity
simplicity
Everything filed under taste
taste Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Branding and differentiation should not wait until the end; once you know what a product is for, define them as early as possible to infuse brand and point of view. Branding and differentiation should not wait until the end; once you know what a product is for, define them as early as possible to infuse brand and point of view. Last stated 4 months ago
9 Jun 2026
RG
Ron Goldin — holds since 2026-06-09 — tap for who they are
Same subject: Designers should focus on what differentiates them, which is designing what is desirable, and pick the tools that render the idea in the most believable way rather than worrying about feasibility. — tap to centre the map on it Designers should focus on what differentiates them, which is designing what is desirable, and pick the tools that render the idea in the most believable way rather than worrying about feasibility. Last stated 5 months ago
12 May 2026
KB
Katarina Batina — holds since 2026-05-12 — tap for who they are
Same subject: Someone who is not already product-first almost never becomes good at product afterwards. — tap to centre the map on it Someone who is not already product-first almost never becomes good at product afterwards. Last stated 4 months ago
9 Jun 2026
BG
Bill Gurley — holds since 2026-06-09 — tap for who they are
Same subject: Designers run through a set of subconscious rules, so product design judgement can be codified to some extent, and that is worth reaching for. — tap to centre the map on it Designers run through a set of subconscious rules, so product design judgement can be codified to some extent, and that is worth reaching for. Last stated 3 weeks ago
15 Sept 2026
NF
Nev Flynn — holds since 2026-09-15 — tap for who they are
Same subject: When there is real conviction that a product is transformative, getting it into users' hands is far better than waiting until it is perfect. — tap to centre the map on it When there is real conviction that a product is transformative, getting it into users' hands is far better than waiting until it is perfect. Last stated a month ago
30 Aug 2026
TS
Tara Seshan — holds since 2026-08-30 — tap for who they are
Same subject: It is better not to spend time crafting the exact perfect solution until you know it works; getting an early version you can play with in the product is a really good milestone. — tap to centre the map on it It is better not to spend time crafting the exact perfect solution until you know it works; getting an early version you can play with in the product is a really good milestone. Last stated 6 months ago
8 Apr 2026
IS
Ian Silber — holds since 2026-04-08 — tap for who they are
Same subject: You have to talk to customers and share your ideas as early and as often as possible, even though you need not take their advice. — tap to centre the map on it You have to talk to customers and share your ideas as early and as often as possible, even though you need not take their advice. Last stated 5 months ago
26 Apr 2026
ES
Evan Spiegel — holds since 2026-04-26 — tap for who they are
Same subject: Listening to customers is invaluable, but you should not build the thing they asked you for. — tap to centre the map on it Listening to customers is invaluable, but you should not build the thing they asked you for. Last stated 5 months ago
26 Apr 2026
ES
Evan Spiegel — holds since 2026-04-26 — tap for who they are
CP
Colin Percival — holds since 2025-09-01 — tap for who they are
Same subject: A good framework for designing products is to design for six months out: presume model capabilities will get better and build for the world you would then be in. — tap to centre the map on it A good framework for designing products is to design for six months out: presume model capabilities will get better and build for the world you would then be in. Last stated 4 weeks ago
9 Sept 2026
EB
Ed Bayes — holds since 2026-09-09 — tap for who they are
Same subject: A business is more likely to fail from taking on too much complexity than from lacking resources. — tap to centre the map on it A business is more likely to fail from taking on too much complexity than from lacking resources. Last stated 8 years ago
29 Sept 2018
TG
Tren Griffin — holds since 2018-09-29 — tap for who they are
Same subject: A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. — tap to centre the map on it A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. Last stated 3 years ago
17 Feb 2024
AW
Adam Wiggins — holds since 2024-02-17 — tap for who they are
Same subject: A candidate negotiating an offer should make every ask fit one line of logic. — tap to centre the map on it A candidate negotiating an offer should make every ask fit one line of logic. Last stated 2 months ago
9 Aug 2026
AW
Adam Ward — holds since 2026-08-09 — tap for who they are
Same subject: A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it. — tap to centre the map on it A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it. Last stated 5 months ago
21 Apr 2026
BJ
Brandon Jacoby — holds since 2026-04-21 — tap for who they are
Same subject: A company name can have different appeal to corporate buyers versus their customers. — tap to centre the map on it A company name can have different appeal to corporate buyers versus their customers. Last stated yesterday
4 Oct 2026
PG
Paul Graham — holds since 2026-10-04 — tap for who they are
Same subject: A first draft should not be graded good or bad; it is only the material that taste then gets to act on. — tap to centre the map on it A first draft should not be graded good or bad; it is only the material that taste then gets to act on. Last stated 2 months ago
6 Aug 2026
GS
George Saunders — holds since 2026-08-06 — tap for who they are
Same subject: A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them — tap to centre the map on it A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them
IA
Isaac Asimov — holds since c. 1959 — tap for who they are
Same subject: A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness — tap to centre the map on it A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness Last stated 14 years ago
8 Jan 2013
DD
Daniel Dennett — holds since 2013-01-08 — tap for who they are
Same subject: A system trained only on what is already known cannot produce genuine surprises, because a known thing stops being a surprise. — tap to centre the map on it A system trained only on what is already known cannot produce genuine surprises, because a known thing stops being a surprise. Last stated 2 weeks ago
18 Sept 2026
CD
Cory Doctorow — holds since 2026-09-18 — tap for who they are
At the centre
Branding and differentiation should not wait until the end; once you know what a product is for, define them as early as possible to infuse brand and point of view.
Holds Read this korrent →
Designers should focus on what differentiates them, which is designing what is desirable, and pick the tools that render the idea in the most believable way rather than worrying about feasibility.
Holds
Someone who is not already product-first almost never becomes good at product afterwards.
Holds
Designers run through a set of subconscious rules, so product design judgement can be codified to some extent, and that is worth reaching for.
Holds
When there is real conviction that a product is transformative, getting it into users' hands is far better than waiting until it is perfect.
Holds
It is better not to spend time crafting the exact perfect solution until you know it works; getting an early version you can play with in the product is a really good milestone.
Holds
You have to talk to customers and share your ideas as early and as often as possible, even though you need not take their advice.
Holds
Listening to customers is invaluable, but you should not build the thing they asked you for.
Holds
A good framework for designing products is to design for six months out: presume model capabilities will get better and build for the world you would then be in.
Holds
A business is more likely to fail from taking on too much complexity than from lacking resources.
Holds
A business succeeds through a small number of highly effective distribution channels, not many mediocre ones.
Holds
A candidate negotiating an offer should make every ask fit one line of logic.
Holds
A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it.
Holds
A company name can have different appeal to corporate buyers versus their customers.
Holds
A first draft should not be graded good or bad; it is only the material that taste then gets to act on.
Holds
A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them
Last stated c. 1959
Holds
A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness
Holds
A system trained only on what is already known cannot produce genuine surprises, because a known thing stops being a surprise.
Holds