Branding and differentiation should not wait until the end; once you know what a product is for, define them as early as possible to infuse brand and point of view.

don't wait till like the very end to think about branding and differentiation. Like really try to like I mean in general like I think once you know what the product is and what it's for. I feel like that is a conversation and some definition you should have as early as possible to start to infuse some of that soul and some of that like kind of like brand and point of view into the product