As building gets easier, choosing the right thing to build and knowing what good looks like matter more for product teams.

On the topicWhat is a PM for, now that building is cheap?under our view: Building got cheap, so the scarce work is choosing what to build and knowing what good looks like

What Lenny Rachitsky actually said

Lenny Rachitsky 29 Sept 2026, 15:52 UTC Writer of Lenny's Newsletter and host of Lenny's Podcast

As building gets easier, choosing the right thing to build, knowing what good looks like, and caring enough to fix it are becoming increasingly important for successful product teams.

↗@lennysan on Xx.com

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