Product builders should spend less time on features and technology and more on the people they build for.

And hopefully the next time you're thinking about your products, you're spending a little bit less time thinking about, "Hey, here's cool features kind of out of the blue or here's some tech we're going to throw at it or here's a new way we're going to get it in front of people." And you spend more of your time thinking about the actual people and the humans on the other side of the screen that you're building for.