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← A perfect plan that does not survive contact with real customers…
17 connected korrents · 18 moments from 31 Aug 1837 to 20 Sept 2026.
Everything filed under ideas vs execution
ideas vs execution
Everything filed under product management
product management
Everything filed under startups
startups
Everything filed under AI agents
AI agents
Everything filed under empathy
empathy Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: A perfect plan that does not survive contact with real customers wastes cycles and gives an illusion of knowledge that hides how things work. A perfect plan that does not survive contact with real customers wastes cycles and gives an illusion of knowledge that hides how things work. Last stated 3 months ago
19 Aug 2026
RS
Rob Snyder — holds since 2026-08-19 — tap for who they are
Same subject: Customer feedback that reads well on the surface can wreck a product once applied; it is very hard to say no to a good idea for the product's long-term good. — tap to centre the map on it Customer feedback that reads well on the surface can wreck a product once applied; it is very hard to say no to a good idea for the product's long-term good. Last stated 2 years ago
21 Feb 2025
TC
Thiago Costa — holds since 2025-02-21 — tap for who they are
Same subject: Five overlapping products that work in different ways are better than one over-constrained product, designed from a theory, that never got a chance to meet the market. — tap to centre the map on it Five overlapping products that work in different ways are better than one over-constrained product, designed from a theory, that never got a chance to meet the market. Last stated 2 months ago
10 Sept 2026
AV
Ami Vora — holds since 2026-09-10 — tap for who they are
Same subject: Every machine-learning deployment that has paid off so far left a person making the decision, which is the only reason imperfect models were useful. — tap to centre the map on it Every machine-learning deployment that has paid off so far left a person making the decision, which is the only reason imperfect models were useful. Last stated 3 months ago
12 Aug 2026
CF
Chelsea Finn — holds since 2026-08-12 — tap for who they are
Same subject: A business should not have customers it cannot afford to lose; if you could lose a hundred at random and be fine, you have a good business. — tap to centre the map on it A business should not have customers it cannot afford to lose; if you could lose a hundred at random and be fine, you have a good business. Last stated 9 months ago
15 Feb 2026
JF
Jason Fried — holds since 2026-02-15 — tap for who they are
Same subject: A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. — tap to centre the map on it A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. Last stated 5 months ago
2 Jun 2026
JJ
Justin Jackson — holds since 2026-06-02 — tap for who they are
Same subject: When every idea can be tried, many product managers will probably find they are not that good at zero-to-one work. — tap to centre the map on it When every idea can be tried, many product managers will probably find they are not that good at zero-to-one work. Last stated 2 months ago
6 Sept 2026
AA
Anish Acharya — holds since 2026-09-06 — tap for who they are
Same subject: Build on a customer problem somebody viscerally feels and would pay to fix, because it is very easy to imagine one that nobody does. — tap to centre the map on it Build on a customer problem somebody viscerally feels and would pay to fix, because it is very easy to imagine one that nobody does. Last stated 3 months ago
31 Jul 2026
PC
Patrick Collison — holds since 2026-07-31 — tap for who they are
Same subject: Listening to customers is invaluable, but you should not build the thing they asked you for. — tap to centre the map on it Listening to customers is invaluable, but you should not build the thing they asked you for. Last stated 6 months ago
26 Apr 2026
ES
Evan Spiegel — holds since 2026-04-26 — tap for who they are
CP
Colin Percival — holds since 2025-09-01 — tap for who they are
Same subject: A benefit lies in the giver's intention, not in the thing given — tap to centre the map on it A benefit lies in the giver's intention, not in the thing given
SE
Seneca — holds since c. 56–62 CE — tap for who they are
Same subject: A company that has become bored with the mechanics of running a business cannot succeed, regardless of its strategic success. — tap to centre the map on it A company that has become bored with the mechanics of running a business cannot succeed, regardless of its strategic success. Last stated 2 months ago
20 Sept 2026
BC
Bryan Cantrill — holds since 2026-09-20 — tap for who they are
Same subject: A computational discovery platform does not make a biotech fast, because the thousand other steps of drug development are still the bottleneck. — tap to centre the map on it A computational discovery platform does not make a biotech fast, because the thousand other steps of drug development are still the bottleneck. Last stated 2 years ago
17 Sept 2024
AT
Alex Telford — holds since 2024-09-17 — tap for who they are
Same subject: AI-assisted writing creates an illusion of greater creativity while actually reducing the originality of the ideas expressed. — tap to centre the map on it AI-assisted writing creates an illusion of greater creativity while actually reducing the originality of the ideas expressed. Last stated 5 months ago
22 Jun 2026
AG
Adam Grant — holds since 2026-06-22 — tap for who they are
Same subject: As building software gets easier, the differentiator becomes design, ideas, positioning and creativity. — tap to centre the map on it As building software gets easier, the differentiator becomes design, ideas, positioning and creativity. Last stated 3 months ago
4 Aug 2026
NP
Nate Parrott — holds since 2026-08-04 — tap for who they are
Same subject: Big leaps forward are sprints inspired by a hunch — tap to centre the map on it Big leaps forward are sprints inspired by a hunch Last stated 2 years ago
13 Nov 2024
DH
David Heinemeier Hansson — holds since 2024-11-13 — tap for who they are
Same subject: A pseudonymous teenager from Poland out-designed a trillion-dollar company that has spent forty years and unlimited resources on the same problem. — tap to centre the map on it A pseudonymous teenager from Poland out-designed a trillion-dollar company that has spent forty years and unlimited resources on the same problem. Last stated 3 months ago
26 Jul 2026
DH
David Heinemeier Hansson — holds since 2026-07-26 — tap for who they are
Same subject: Action is subordinate for a scholar but essential; without it thought cannot ripen into truth — tap to centre the map on it Action is subordinate for a scholar but essential; without it thought cannot ripen into truth Last stated 189 years ago
31 Aug 1837
RE
Ralph Waldo Emerson — holds since 1837-08-31 — tap for who they are
Same subject: Big national problems lack grassroots effort, not good ideas — tap to centre the map on it Big national problems lack grassroots effort, not good ideas Last stated 2 years ago
1 Nov 2024
RP
Robert D. Putnam — holds since 2024-11-01 — tap for who they are
At the centre
A perfect plan that does not survive contact with real customers wastes cycles and gives an illusion of knowledge that hides how things work.
Holds Read this korrent →
Customer feedback that reads well on the surface can wreck a product once applied; it is very hard to say no to a good idea for the product's long-term good.
Holds
Five overlapping products that work in different ways are better than one over-constrained product, designed from a theory, that never got a chance to meet the market.
Holds
Every machine-learning deployment that has paid off so far left a person making the decision, which is the only reason imperfect models were useful.
Holds
A business should not have customers it cannot afford to lose; if you could lose a hundred at random and be fine, you have a good business.
Holds
A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use.
Holds
When every idea can be tried, many product managers will probably find they are not that good at zero-to-one work.
Holds
Build on a customer problem somebody viscerally feels and would pay to fix, because it is very easy to imagine one that nobody does.
Holds
Listening to customers is invaluable, but you should not build the thing they asked you for.
Holds
A benefit lies in the giver's intention, not in the thing given
Last stated c. 56–62 CE
Holds
A company that has become bored with the mechanics of running a business cannot succeed, regardless of its strategic success.
Holds
A computational discovery platform does not make a biotech fast, because the thousand other steps of drug development are still the bottleneck.
Holds
AI-assisted writing creates an illusion of greater creativity while actually reducing the originality of the ideas expressed.
Holds
As building software gets easier, the differentiator becomes design, ideas, positioning and creativity.
Holds
Big leaps forward are sprints inspired by a hunch
Holds
A pseudonymous teenager from Poland out-designed a trillion-dollar company that has spent forty years and unlimited resources on the same problem.
Holds
Action is subordinate for a scholar but essential; without it thought cannot ripen into truth
Holds
Big national problems lack grassroots effort, not good ideas
Holds