What Jen Abel thinks about benchmarks
Co-founder of JJELLYFISH and GM of enterprise sales at State Affairs.
Everything they publish, on ppll ↗
Jen Abel did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
3 dated positions, 2026, in their own words. Our reading of what Jen Abel has said — not written or endorsed by them.
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Our readingA healthy enterprise win rate on qualified opportunities is around 30 to 35 percent, not 50.
Their wordsIt's not 50%. Meaning of all qu sales qualified leads or opportunities a healthy win rate is usually around 30 to 35%.
↗84 minutes of enterprise sales alpha | Jen Abelyoutube.com 20th of 24 in this recording
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Their wordsif your win rate is higher than that, your price is too low.
↗84 minutes of enterprise sales alpha | Jen Abelyoutube.com 21st of 24 in this recording
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Their wordsservices is still the largest line item in budgets
↗84 minutes of enterprise sales alpha | Jen Abelyoutube.com 24th of 24 in this recording