What Jason Fried thinks about energy

@jason-fried · 12 positions · On ppll ↗

Co-founder and CEO of 37signals (Basecamp, HEY); co-author of Rework, Remote and It Does Not Have to Be Crazy at Work.

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1 dated position, 2025, in their own words. Our reading of what Jason Fried has said — not written or endorsed by them.

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1. 8 May 2025

   Our readingMaking something brand new gives you room to explore new design approaches; the gravity of an existing system bends you back towards conforming.

   design

   Their wordsThe gravity of existing decisions in current systems requires so much energy to reach escape velocity that you tend to conform rather than explore. Essentially you're bent back to where you started, rather than arcing out towards a new horizon.

   ↗Why new when?world.hey.com