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Making something brand new gives you room to explore new design approaches; the gravity of an existing system bends you back towards conforming.

Drawn from what Jason Fried said

energydesign

design How things should be made and judged: what makes a design good, who should do the designing, and what an interface is for.

Who should design software, and how?under our view: Studying users improves what exists; the breakthroughs come from technology and from questioning the obvious

A private bookmark. Not a position, and never counted.

What Jason Fried actually said

Word for word, with the source under each one. They did not write this page.

  1. Jason Fried

    Co-founder and CEO of 37signals (Basecamp, HEY)

    The gravity of existing decisions in current systems requires so much energy to reach escape velocity that you tend to conform rather than explore. Essentially you're bent back to where you started, rather than arcing out towards a new horizon.

Added to korrents 8 May 2025 · How quotes work · Something wrong? Tell us

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