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Jason Fried

What Jason Fried thinks about behavioural science

@jason-fried · 12 positions · On ppll ↗

Co-founder and CEO of 37signals (Basecamp, HEY); co-author of Rework, Remote and It Does Not Have to Be Crazy at Work.

Jason Fried did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

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Only Jason Fried on behavioural science. See everyone on behavioural science

2 dated positions, 2026, in their own words. Our reading of what Jason Fried has said — not written or endorsed by them.

2 positions so far — this page is not yet offered to search engines.

  1. Our readingFree in-person events tend to have a high no-show rate, with far fewer people attending than the number who signed up or RSVP'd.

    Their wordswhenever you have a free IRL event, you tend to get a lot of no-shows. Plenty of people sign up and RSVP, but ultimately far fewer show up.

    ↗$5300 in $100sworld.hey.com

  2. 5 months earlier

  3. Our readingEven as AI makes building software easy, people will still prefer to buy some software off-the-shelf rather than build their own.

    Their wordsThey don't hate technology. But building and maintaining their own critical systems isn't their wheelhouse, regardless of how much faster and easier it's become.

    ↗The bespoke software revolution? I'm not buying it.world.hey.com 2nd of 3 in this piece