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Jason Fried

What Jason Fried thinks about design

@jason-fried · 12 positions · On ppll ↗

Co-founder and CEO of 37signals (Basecamp, HEY); co-author of Rework, Remote and It Does Not Have to Be Crazy at Work.

Jason Fried did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

4 dated positions, 2011 to 2026, in their own words. Our reading of what Jason Fried has said — not written or endorsed by them.

4 positions so far — this page is not yet offered to search engines.

  1. Big flat toggle buttons under satisfying tension. Clear affordances. You push them down, not in. One click catches, one doesn't. You can use them with bare hands, oven mitts, fingers coated in slippery whatever. Doesn't matter. Plenty of surface area. Outstanding design. It's all been downhill from there.

    ↗Great design was a Cuisinartworld.hey.com

  2. 3 months earlier
  3. In some cases, design is what something looks like. In other cases, design is how something works. But the most interesting designs to me are when design changes your behavior. Even the smallest details can change how someone interacts with something.

    ↗When design drives behaviorworld.hey.com

  4. 5 months earlier
  5. energy

    The gravity of existing decisions in current systems requires so much energy to reach escape velocity that you tend to conform rather than explore. Essentially you're bent back to where you started, rather than arcing out towards a new horizon.

    ↗Why new when?world.hey.com

  6. 13 years earlier
  7. Things that look good at the end of the day often don’t look good the next morning.

    ↗Morning tells the truthsignalvnoise.com 1st of 2 in this piece