Jakob Nielsen

@jakob-nielsen · 21 positions · On ppll ↗

Usability pioneer; co-founder of Nielsen Norman Group and founder of UX Tigers; author of the ten usability heuristics and of Jakob's Law.

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What Jakob Nielsen says most about

design 20

Companies pay for design so that customers buy more and look at more ads; internet-era UX was manipulation, whatever designers set out to do.
The winning system of the next decade will be the one that best understands the user's job to be done and shows what it is about to do, not the one with the prettiest buttons or fewest screens.

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chat interfaces 4

Half the population in rich countries is not articulate enough in writing to use prompt-driven AI well.
The graphical user interface will survive AI in a less dominant role: future AI systems will have hybrid interfaces that combine intent and command.

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vibe coding 4

Vibe coding lets users design and build their own software, upending the user-centred design paradigm that has held since 1947.
Deciding what software should do and why is still a human job: vibe coding changes the implementation phase far more than the planning phase.

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AI agents 3

The winning system of the next decade will be the one that best understands the user's job to be done and shows what it is about to do, not the one with the prettiest buttons or fewest screens.
UX does not die when the interface disappears; it becomes the design of policies, protocols and orchestration of what AI does on the user's behalf.

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OpenAI 2

Half the population in rich countries is not articulate enough in writing to use prompt-driven AI well.
Today's chat-based AI tools have deep-rooted usability problems and are not the interfaces we will be using in a few years; prompt engineering is a symptom, not a career.

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