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What Elena Verna thinks about hiring

@elena-verna · 26 positions · 0 changes of mind

Growth advisor and operator who has led growth at Miro, Amplitude, Dropbox and SurveyMonkey.

Elena Verna did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

3 dated positions, 2025, in their own words. Our reading of what Elena Verna has said — not written or endorsed by them.

3 positions so far — this page is not yet offered to search engines.

  1. Our readingWhether a company hires sales or growth first is decided by how it collects money, not by how big it is.

    Their wordsIt depends on how you're actually going to collect the money. If your money collection is going to happen through sales team primarily, then you absolutely should be hiring sales way before growth.

    ↗10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)youtube.com 3rd of 26 in this recording

  3. Our readingHiring a head of growth to reverse a declining business is destined to fail, because the cause of the decline is deeper than the missing team.

    Their wordsIf you have the overall business slowing down, your head of growth is destined to fail because the reason business is slowing down is much deeper than not having a growth team.

    ↗10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)youtube.com 4th of 26 in this recording

  5. Our readingNobody should be hired as an advisor before being paid for a workshop on the actual problem and watched at work.

    Their wordsI think that you should not hire an advisor until you do some sort of workshop with them on the problem that you're experiencing. See them in action.

    ↗10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)youtube.com 20th of 26 in this recording