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Elena Verna

What Elena Verna thinks about design

@elena-verna · 39 positions · On ppll ↗

Leads growth at Lovable; previously led growth at Miro, Amplitude, Dropbox and SurveyMonkey.

Elena Verna did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

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Only Elena Verna on design. See everyone on design

6 dated positions, 2025 to 2026, in their own words. Our reading of what Elena Verna has said — not written or endorsed by them.

  1. Our readingFor now AI is best thought of as average intelligence, which is still very powerful to have across every specialty.

    AGI

    Their wordsI actually think of AI as average intelligence. I'm sure you will get into AGI world someday, but for now, it's still super powerful to have at your fingertips an average marketer, an average engineer, an average analyst, an average designer.

    ↗The rise of HI-ICs | Elena Verna (Lovable) (Lenny & Friends Summit, San Francisco, 10 September 2026)youtube.com 2nd of 13 in this recording

  3. Our readingA company that adopts AI tools without changing its organisational design misses the biggest change under way.

    Their wordsAre you changing your organizational design underneath you in order to take advantage of all of those skills? In order to take advantage of the people utilizing those tools? Because if you don't, you're actually not taking advantage of the biggest change that is happening in our system right now.

    ↗The rise of HI-ICs | Elena Verna (Lovable) (Lenny & Friends Summit, San Francisco, 10 September 2026)youtube.com 5th of 13 in this recording

  5. Our readingOrganisations that filter information down through management layers must instead trust their people and let information flow to them.

    Their wordsHowever, our organizational designs currently gate information by design. You have all of these layers of people filtering information down to individual contributors. Well, that can be no more. You have to trust your people.

    ↗The rise of HI-ICs | Elena Verna (Lovable) (Lenny & Friends Summit, San Francisco, 10 September 2026)youtube.com 7th of 13 in this recording

  6. 20 months earlier

  7. Our readingA rebrand or marketing-site redesign has never once produced good performance results.

    Their wordsnever ever once have I seen a rebrand or redesign, especially of your key marketing site produce good performance results.

    ↗10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)youtube.com 6th of 26 in this recording

  9. Our readingPromising that a homepage or marketing-site redesign will drive acquisition is a failed promise, and usually a million-dollar one.

    Their wordsBut to ever promise a homepage redesign or marketing site redesign in order to drive more acquisition is a failed promise that is going to be led by lots of agency money spending, uh often a million dollars plus

    ↗10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)youtube.com 7th of 26 in this recording

  11. Our readingTesting shades of a colour is an early-2000s tactic that no longer drives anything.

    Their wordsFor the love of God, a blue is a blue is a blue. As long as it's accessible and as long as it's bright enough, off you go. You do not need to test the shades of blue, but test it against green or so on.

    ↗10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)youtube.com 23rd of 26 in this recording