korrents

What Elena Verna thinks about design

@elena-verna · 26 positions · 0 changes of mind

Growth advisor and operator who has led growth at Miro, Amplitude, Dropbox and SurveyMonkey.

Elena Verna did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

6 dated positions, 2025, in their own words. Our reading of what Elena Verna has said — not written or endorsed by them.

6 positions so far — this page is not yet offered to search engines.

  1. Our readingA rebrand or marketing-site redesign has never once produced good performance results.

    Their wordsnever ever once have I seen a rebrand or redesign, especially of your key marketing site produce good performance results.

    ↗10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)youtube.com 6th of 26 in this recording

  3. Our readingPromising that a homepage or marketing-site redesign will drive acquisition is a failed promise, and usually a million-dollar one.

    Their wordsBut to ever promise a homepage redesign or marketing site redesign in order to drive more acquisition is a failed promise that is going to be led by lots of agency money spending, uh often a million dollars plus

    ↗10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)youtube.com 7th of 26 in this recording

  5. Our readingAcquisition built on somebody else's algorithm can be taken away at any moment, which is why it must sit below earned channels on a growth roadmap.

    Their wordsAn algorithm can give it, but algorithm can also take it away at any point and you have no control because you don't own those channels.

    ↗10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)youtube.com 14th of 26 in this recording

  7. Our readingAs search turns into an AI interface, a company with no earned acquisition channel on its roadmap is in serious trouble within one to two years.

    Their wordsFocusing on these earned channels that you own becomes the utmost priority. And if you don't have them on your growth road map, you're going to be in some really big trouble over the next year to two years because your cost of acquisition is only going to go up.

    ↗10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)youtube.com 15th of 26 in this recording

  9. Our readingHalf of Dropbox's acquisition comes from people sharing files, an earned channel no competitor can buy their way into.

    Their wordsAnd the percentage of those recipients sign up to become Dropbox users, and that accounts for 50% of acquisition. That is a stable, earned channel that nobody can compete with.

    ↗10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)youtube.com 16th of 26 in this recording

  11. Our readingTesting shades of a colour is an early-2000s tactic that no longer drives anything.

    Their wordsFor the love of God, a blue is a blue is a blue. As long as it's accessible and as long as it's bright enough, off you go. You do not need to test the shades of blue, but test it against green or so on.

    ↗10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)youtube.com 23rd of 26 in this recording