Ben Williams
Product and growth leader; VP of product at the developer security company Snyk in 2022, later a product and growth advisor; writes the newsletter The Product-Led Geek.
Ben Williams did not write this page.
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Our reading
Leaders share responsibility for alignment drift when they have not built mechanisms to catch it.
Their wordsEven when those are the underlying cause, the leader should shoulder at least some responsibility. They created an environment where divergence could happen, or accepted that it would, and didn’t put the mechanisms in place to find, spot and course correct it.
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Our reading
Teams are never fully aligned, but misalignment gets exponentially worse the longer it runs.
Their wordsYou’ll never have complete alignment on any given day, and that’s OK. But the impact gets exponentially worse the longer it’s allowed to go on. Over a short period those subtly different directions are inconsequential. Over a long one, they’re the gap between London and Edinburgh.
- 2 weeks earlier
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Their wordsI’ve seen experiment plans from many teams over the years, and unfortunately I’ve seem many teams treat them as mere ceremony; documents that tick the boxes and make them feel good about their growth process. I’ve found that it’s pretty easy to tell how solid a teams testing process (and their broader growth process) is by looking at their experiment plans.
↗How to write a great experiment plan (2026 Update)plg.news 1st of 2 in this piece
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Their wordsOnly exposed users belong in the analysis. If you count everyone assigned, and only a fraction of them ever reach the change, you’ve diluted your measured effect by that fraction.
↗How to write a great experiment plan (2026 Update)plg.news 2nd of 2 in this piece
- 5 months earlier
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Their wordsI've been in tech long enough to have sat through several hype cycles, and this one is different. The productivity gains are real, and they're compounding. If you're a builder right now, a founder, a developer, someone who makes things, you can do work today at a cadence that simply wasn't possible just months ago.