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Many teams treat experiment plans as ceremony, and the plans reveal how solid their growth process is.
Drawn from what Ben Williams said
What Ben Williams actually said
- Ben Williams Product and growth leader
I’ve seen experiment plans from many teams over the years, and unfortunately I’ve seem many teams treat them as mere ceremony; documents that tick the boxes and make them feel good about their growth process. I’ve found that it’s pretty easy to tell how solid a teams testing process (and their broader growth process) is by looking at their experiment plans.
Where this was said
↗How to write a great experiment plan (2026 Update)plg.news
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