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Only users actually exposed to a change belong in an experiment's analysis.
Drawn from what Ben Williams said
What Ben Williams actually said
- Ben Williams Product and growth leader
Only exposed users belong in the analysis. If you count everyone assigned, and only a fraction of them ever reach the change, you’ve diluted your measured effect by that fraction.
Where this was said
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Added to korrents 31 Oct 2026 · How quotes work · Something wrong? Tell us
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