Software developer and entrepreneur; co-founder of Heroku, author of The Twelve-Factor App, and a researcher at Ink & Switch.
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2 of Adam Wiggins's claims fit 2 mental models. Most often: Craft in the details, Power laws.
Care about the parts nobody sees; quality shows in the details.
Their wordsThe baseline of user expectation quality and craft keeps rising.
In many things a few cases account for most of the result, so the average misleads and the outlier decides.
Their wordsany given business will find a small number of highly-effective channels, and the rest don't matter.