Adam Wiggins

@adam-wiggins · 18 positions · On ppll ↗

Software developer and entrepreneur; co-founder of Heroku, author of The Twelve-Factor App, and a researcher at Ink & Switch.

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What Adam Wiggins says most about

design 3

Explicit signals like follows and subscriptions are as brittle and hard to maintain as manually tuned filter rules.
What a message-recipient considers important is too idiosyncratic to be captured by generic heuristics like "all receipts go to FYI."

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social media 3

Explicit signals like follows and subscriptions are as brittle and hard to maintain as manually tuned filter rules.
A user's own behavior over time is a more reliable signal of what they want to see than who they explicitly follow.

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behavioural science 2

A user's own behavior over time is a more reliable signal of what they want to see than who they explicitly follow.
People who lack intrinsic motivation to invest time upfront in a new tool often won't, even if it would save them time later

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SaaS 2

Prosumer software needs tens or hundreds of thousands of users for its development costs to be sustainable.
New productivity software rides community excitement for a few years, after which it must serve a deep, hard-to-replace need to survive.

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startups 2

A business succeeds through a small number of highly effective distribution channels, not many mediocre ones.
New productivity software rides community excitement for a few years, after which it must serve a deep, hard-to-replace need to survive.

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