What Adam Wiggins thinks about behavioural science

@adam-wiggins · 18 positions · On ppll ↗

Software developer and entrepreneur; co-founder of Heroku, author of The Twelve-Factor App, and a researcher at Ink & Switch.

Adam Wiggins did not write this page.

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Only Adam Wiggins on behavioural science. See everyone on behavioural science

2 dated positions, 2026, in their own words. Our reading of what Adam Wiggins has said — not written or endorsed by them.

2 positions so far — this page is not yet offered to search engines.

1. 2 Jun 2026

   Our readingA user's own behavior over time is a more reliable signal of what they want to see than who they explicitly follow.

   Their wordsA user's behavior, especially as it changes over time, is a better signal for what the user wants to see.

   ↗A Bluesky feed for oneadamwiggins.com 2nd of 2 in this piece

2. 4 months earlier

3. 10 Feb 2026

   Our readingPeople who lack intrinsic motivation to invest time upfront in a new tool often won't, even if it would save them time later

   educationmotivation

   Their wordsThe "homework problem" described above might be much worse in practice for end users who aren't motivated to invest in their email triage systems, even if it will save them time in the medium term.

   ↗Firehose authentic useadamwiggins.com 1st of 2 in this piece