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← People and their mental models

Susan Kare's mental models

4 claims Susan Kare made fit 3 mental models. Most often: Less, but better, Design is how it works, Margin of safety. Everything they said here.

Models we see in what they say

Our reading: their claim applies the idea without naming it. The claim is theirs; filing it here is ours.

Less, but better

Find the essence and cut the rest; simplicity is hard work, not the absence of effort.

Used by 59 others

An icon should carry one or two salient details and nothing else.

  1. Susan Kare Graphic designer and type designer So, I my bias in icons is the a salient detail or two, but don't lard it with a lot of extra stuff. Susan Kare: Designing Icons & Graphics For the Original Macyoutube.com · 14 Aug 2026 · 17:38 into the videoAll korrents from this video
    So, I my bias in icons is the a salient detail or two, but don't lard it with a lot of extra stuff.

    Watch from 17:38 plays here

    ↗Susan Kare: Designing Icons & Graphics For the Original Macyoutube.com

    14 Aug 2026 · video · 51m · spoken · machine transcript

Drawing the printer as it really looked shortened the icon's life; stopping sooner and drawing something simpler would have made it last.

  1. Susan Kare Graphic designer and type designer But again, too much detail. It would have had a much longer lifespan if I had just stopped and made it simpler. Susan Kare: Designing Icons & Graphics For the Original Macyoutube.com · 14 Aug 2026 · 21:38 into the videoAll korrents from this video
    But again, too much detail. It would have had a much longer lifespan if I had just stopped and made it simpler.

    Watch from 21:38 plays here

    ↗Susan Kare: Designing Icons & Graphics For the Original Macyoutube.com

    14 Aug 2026 · video · 51m · spoken · machine transcript

Design is how it works

Judge a design by what it does for the person using it, not only by how it looks.

Used by 26 others

Design is about making things meaningful and memorable: get the idea right and the form follows from it.

  1. Susan Kare Graphic designer and type designer always focus on making things meaningful and memorable. And I think the heart of that is have a good idea and then the form will follow. Susan Kare: Designing Icons & Graphics For the Original Macyoutube.com · 14 Aug 2026 · 1:33 into the videoAll korrents from this video
    always focus on making things meaningful and memorable. And I think the heart of that is have a good idea and then the form will follow.

    Watch from 1:33 plays here

    ↗Susan Kare: Designing Icons & Graphics For the Original Macyoutube.com

    14 Aug 2026 · video · 51m · spoken · machine transcript

Margin of safety

Leave room for being wrong, because sometimes you will be.

Used by 25 others

However exactly you think you know what a project needs, allow extra time — nothing takes an hour.

  1. Susan Kare Graphic designer and type designer I mean, I know I always think, "I can do this in an hour." When really, nothing takes an hour. And um so many projects I've worked on you optimistically think you know exactly what you want to do, but it's still allow extra time. Susan Kare: Designing Icons & Graphics For the Original Macyoutube.com · 14 Aug 2026 · 41:58 into the videoAll korrents from this video
    I mean, I know I always think, "I can do this in an hour." When really, nothing takes an hour. And um so many projects I've worked on you optimistically think you know exactly what you want to do, but it's still allow extra time.

    Watch from 41:58 plays here

    ↗Susan Kare: Designing Icons & Graphics For the Original Macyoutube.com

    14 Aug 2026 · video · 51m · spoken · machine transcript