Adam Mosseri's mental models

Their wordsSo if you do a pure chronological feed, the incentive for everybody is to just post as much as possible uh because it will always be at the top of everyone who follows you's feed as soon as you post.

Their wordsbut I think people are going to really seek out other points of view because Instagram was never just about the content. It was always about to a certain degree the person behind the content, the point of view, the reason they're sharing it, their perspective. And I think that's going to become more important, not less.

Their wordsyou've got these other generalists doing design, you've got engineers doing design, product staff doing design, but I'm actually pretty long on design or designers because they tend to have taste and I think that is something that is much more difficult to imagine being automated away.

Their wordsthe individual who made that choice might be happy at the moment, but when you just get pummeled with stuff you're less interested in over the course of months, we ask, we run surveys at massive scales, we just see people start to become less and less satisfied with Instagram.