korrents

On the map

Tap a claim on the ring to put it at the centre.

← Without knowing who the customer is, you cannot know what quality is

17 connected korrents · 12 moments from 24 May 1689 to 19 Oct 2026.

Everything filed under design design Everything filed under humility humility Everything filed under innovation innovation Everything filed under behavioural science behavioural science Same subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subject Read this korrent: Without knowing who the customer is, you cannot know what quality is Without knowing who the customer is, youcannot know what quality is ER Eric Ries — holds since c. 2011 — tap for who they are Same subject: Markets that do not exist cannot be analyzed; suppliers and customers must discover them together. — tap to centre the map on it Markets that do not exist cannot beanalyzed; suppliers and customersmust discover them together. CC Clayton Christensen — holds since c. 1997 — tap for who they are Same subject: Experts do not know what they do not know — tap to centre the map on it Experts do not know what they do notknow NT Nassim Nicholas Taleb — holds since c. 2007 — tap for who they are Same subject: Most people do not know themselves very well — tap to centre the map on it Most people do not know themselvesvery well YH Yuval Noah Harari — holds since c. 2018–2019 — tap for who they are Same subject: People know who they are only by knowing who they are not, and often whom they are against — tap to centre the map on it People know who they are only byknowing who they are not, and oftenwhom they are against SH Samuel P. Huntington — holds since c. 1996 — tap for who they are Same subject: Our task is not to know everything, but to know what concerns our conduct — tap to centre the map on it Our task is not to know everything,but to know what concerns ourconduct Last stated 337 years ago 24 May 1689 JL John Locke — holds since 1689-05-24 — tap for who they are Same subject: Most people don't know what they want until they see it in context — tap to centre the map on it Most people don't know what theywant until they see it in context DA Dan Ariely — holds since c. 2008 — tap for who they are Same subject: No one truly knows what will be important in the future. — tap to centre the map on it No one truly knows what will beimportant in the future. Last stated 4 weeks ago 11 Oct 2026 TB Thorsten Ball — holds since 2026-10-11 — tap for who they are Same subject: People cannot say what they want but recognise quality on contact, which is why choosing for them beats asking them. — tap to centre the map on it People cannot say what they want butrecognise quality on contact, whichis why choosing for them beatsasking them. Last stated 3 months ago 26 Jul 2026 DH David Heinemeier Hansson — holds since 2026-07-26 — tap for who they are Same subject: A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face. — tap to centre the map on it A $1,299, 100-gram pair of slip-onglasses seems far more enticing thana $3,699, 700-gram headset strappedto the face. Last stated a month ago 24 Sept 2026 MS M.G. Siegler — holds since 2026-09-24 — tap for who they are Same subject: A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. — tap to centre the map on it A baby-step version of eval-drivendesign is to sketch out 10 to 20hero flows and run the feature orinteraction through them to seewhere it falls apart. Last stated 2 months ago 9 Sept 2026 EB Ed Bayes — holds since 2026-09-09 — tap for who they are Same subject: A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. — tap to centre the map on it A blank chat box is lazy: itviolates the first rule of a gooduser experience, that it is obviouswhat you can do. Last stated a year ago 12 May 2025 JZ Julie Zhuo — holds since 2025-05-12 — tap for who they are Same subject: A browser works better as a single window than as multiple separate windows. — tap to centre the map on it A browser works better as a singlewindow than as multiple separatewindows. Last stated 2 months ago 15 Sept 2026 CC Chris Coyier — holds since 2026-09-15 — tap for who they are Same subject: A design has to be kept simple for reliability and intellectual control, but nobody yet knows how to reach simplicity systematically. — tap to centre the map on it A design has to be kept simple forreliability and intellectualcontrol, but nobody yet knows how toreach simplicity systematically. Last stated 28 years ago 1 Mar 1999 ED Edsger W. Dijkstra — holds since 1999-03-01 — tap for who they are Same subject: A designer's edge now is pulling things back, making them simpler and more understandable, because everyone can kind of execute right now. — tap to centre the map on it A designer's edge now is pullingthings back, making them simpler andmore understandable, becauseeveryone can kind of execute rightnow. Last stated 3 months ago 29 Jul 2026 CD Charlie Deets — holds since 2026-07-29 — tap for who they are Same subject: A product's craft probably comes down to whether it works without pain and how it makes people feel. — tap to centre the map on it A product's craft probably comesdown to whether it works withoutpain and how it makes people feel. Last stated 2 months ago 10 Sept 2026 RS Robby Stein — holds since 2026-09-10 — tap for who they are Same subject: A shadow in an interface implies a light source, so an elevated element needs a highlight where the light falls, not just a drop shadow. — tap to centre the map on it A shadow in an interface implies alight source, so an elevated elementneeds a highlight where the lightfalls, not just a drop shadow. Last stated 2 years ago 21 Feb 2025 TC Thiago Costa — holds since 2025-02-21 — tap for who they are Same subject: A subwoofer for music should reinforce the bass already in the recording, without adding bloat or artificial bass. — tap to centre the map on it A subwoofer for music shouldreinforce the bass already in therecording, without adding bloat orartificial bass. Last stated 3 weeks ago 19 Oct 2026 SH Steve Huff — holds since 2026-10-19 — tap for who they are
same subject or similar wordinga cloud: claims about one subject, named for itbar: when it was last stated, on a scale from 1689 to today (stretched back to the oldest claim here) — full is todaya face: someone who holds the claim — tap it for who they are

At the centre Without knowing who the customer is, you cannot know what quality is Last stated c. 2011 Holds Eric Ries Read this korrent →