When politicians or executives offer a choice between two bad options, refuse the frame: reframe the question instead of accepting responsibility for either.

I believe this is the right answer. We're often being manipulated by politicians, by corporate leaders to make a choice from two suboptimal options. And then when we are forced to make this choice and we make this choice, it's almost as if it's something that we have to assume responsibility for. I don't think we should be buying into that.