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← Value lies in what is hard and non-obvious; the obvious and easy is where low-margin crowds are.

17 connected korrents · 15 moments from 10 Aug 1984 to 18 Oct 2026.

Everything filed under simplicity simplicity Everything filed under agency agency Everything filed under happiness happiness Everything filed under motivation motivation Everything filed under ambition ambition Everything filed under design design Same subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subject Read this korrent: Value lies in what is hard and non-obvious; the obvious and easy is where low-margin crowds are. Value lies in what is hard andnon-obvious; the obvious and easy is wherelow-margin crowds are. Last stated 2 weeks ago 18 Oct 2026 SS Sam Schillace — holds since 2026-10-18 — tap for who they are Same subject: Simplicity is about subtracting the obvious and adding the meaningful. — tap to centre the map on it Simplicity is about subtracting theobvious and adding the meaningful. Last stated 20 years ago 11 Jun 2006 JM John Maeda — holds since 2006-06-11 — tap for who they are Same subject: The more things are handed to people, the more value will lie in the ability to do difficult things. — tap to centre the map on it The more things are handed topeople, the more value will lie inthe ability to do difficult things. Last stated a month ago 27 Sept 2026 KA Kris Abdelmessih — holds since 2026-09-27 — tap for who they are Same subject: Focus and simplicity are worth the work: simple can be harder than complex, because the thinking has to be got clean, but once there one can move mountains. — tap to centre the map on it Focus and simplicity are worth thework: simple can be harder thancomplex, because the thinking has tobe got clean, but once there one canmove mountains. Last stated 28 years ago 14 May 1998 SJ Steve Jobs — holds since 1998-05-14 — tap for who they are Same subject: The most powerful rule for an exceptional interface is that it feels obvious to use; novelty, minimalism and simplicity are means to that, not the end. — tap to centre the map on it The most powerful rule for anexceptional interface is that itfeels obvious to use; novelty,minimalism and simplicity are meansto that, not the end. Last stated a year ago 12 May 2025 JZ Julie Zhuo — holds since 2025-05-12 — tap for who they are Same subject: Simple and easy are different things, and treating simplicity as ease of use is a mistake. — tap to centre the map on it Simple and easy are differentthings, and treating simplicity asease of use is a mistake. RH Rich Hickey — holds since c. 2011 — tap for who they are Same subject: Thinking harder about a decision has diminishing returns because reality is inherently unknowable. — tap to centre the map on it Thinking harder about a decision hasdiminishing returns because realityis inherently unknowable. Last stated 5 years ago 22 Feb 2022 NN Neel Nanda — holds since 2022-02-22 — tap for who they are Same subject: Obviousness comes from conforming to people's existing mental models: do not reinvent a common UI pattern unless the new one is at least twice as good. — tap to centre the map on it Obviousness comes from conforming topeople's existing mental models: donot reinvent a common UI patternunless the new one is at least twiceas good. Last stated 3 years ago 16 Nov 2023 JZ Julie Zhuo — holds since 2023-11-16 — tap for who they are Same subject: Simplicity takes hard work to achieve and education to appreciate, and complexity sells better. — tap to centre the map on it Simplicity takes hard work toachieve and education to appreciate,and complexity sells better. Last stated 42 years ago 10 Aug 1984 ED Edsger W. Dijkstra — holds since 1984-08-10 — tap for who they are Same subject: A business can use stewardship of a community publication as a top-of-funnel customer acquisition strategy without needing the publication itself to generate revenue directly. — tap to centre the map on it A business can use stewardship of acommunity publication as atop-of-funnel customer acquisitionstrategy without needing thepublication itself to generaterevenue directly. Last stated a month ago 21 Sept 2026 CC Chris Coyier — holds since 2026-09-21 — tap for who they are Same subject: A CEO can master both peacetime and wartime leadership, but it is hard — tap to centre the map on it A CEO can master both peacetime andwartime leadership, but it is hard Last stated 16 years ago 14 Apr 2011 BH Ben Horowitz — holds since 2011-04-14 — tap for who they are Same subject: A company can produce a good commercial without a large budget — tap to centre the map on it A company can produce a goodcommercial without a large budget Last stated 4 years ago 21 Mar 2023 DH David Heinemeier Hansson — holds since 2023-03-21 — tap for who they are Same subject: A drop in agency is the earliest sign of burnout, arriving before you consciously notice you are burning out. — tap to centre the map on it A drop in agency is the earliestsign of burnout, arriving before youconsciously notice you are burningout. Last stated 3 years ago 10 Jan 2024 CH Cate Hall — holds since 2024-01-10 — tap for who they are Same subject: A founder who picks an idea because the market wants it will give up, because nobody can persist at something that was never important to them. — tap to centre the map on it A founder who picks an idea becausethe market wants it will give up,because nobody can persist atsomething that was never importantto them. Last stated 2 years ago 19 Jun 2024 AS Aravind Srinivas — holds since 2024-06-19 — tap for who they are Same subject: A general inclination of all humankind is a perpetual, restless desire of power after power that ends only in death — tap to centre the map on it A general inclination of allhumankind is a perpetual, restlessdesire of power after power thatends only in death TH Thomas Hobbes — holds since c. 1651 — tap for who they are Same subject: A free person thinks about death least of all; their wisdom is a meditation on life, not death — tap to centre the map on it A free person thinks about deathleast of all; their wisdom is ameditation on life, not death BS Baruch Spinoza — holds since c. 1661–1675 — tap for who they are Same subject: A good life is forged from the very things that make it hard, since joy and pain in relationships come together. — tap to centre the map on it A good life is forged from the verythings that make it hard, since joyand pain in relationships cometogether. Last stated 4 years ago 13 Jan 2023 RW Robert Waldinger — holds since 2023-01-13 — tap for who they are Same subject: A good life rests on things that demand skill and effort from you, not on goods that arrive requiring none. — tap to centre the map on it A good life rests on things thatdemand skill and effort from you,not on goods that arrive requiringnone. Last stated 2 years ago 16 May 2024 LS L. M. Sacasas — holds since 2024-05-16 — tap for who they are
same subject or similar wordinga cloud: claims about one subject, named for itbar: when it was last stated, on a scale from 1984 to today (stretched back to the oldest claim here) — full is todaya face: someone who holds the claim — tap it for who they are

At the centre Value lies in what is hard and non-obvious; the obvious and easy is where low-margin crowds are. Last stated 18 Oct 2026 · 2 weeks ago Holds Sam Schillace Read this korrent →