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The word to kill in "minimum viable product" is viable, because viability is where hope comes from — aim at a maximum launchable product instead.

Drawn from what Mark Pincus said

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What Mark Pincus actually said

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  1. Mark Pincus

    Founder and former CEO of Zynga

    Minimum viable. that the viable is the the word we got to kill along with hope because viable is where hope comes from, right? If it's viable, it might make it, right?

    Where this was said

    Watch from 0:35:04 plays here

    ↗The hidden pattern behind successful products | Mark Pincus (FarmVille, Words with Friends, & more)youtube.com

    video · 1h 39m · spoken · machine transcript

    All 22 korrents from this recordingthis one is 11th

Added to korrents 14 Jun 2026 · How quotes work · Something wrong? Tell us

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