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← The return on UX design work is declining because the usability…
17 connected korrents · 17 moments from 8 Jan 2013 to 4 Oct 2026.
Everything filed under design
design
Everything filed under simplicity
simplicity
Everything filed under taste
taste
Everything filed under creativity
creativity In tension — Jakob Nielsen said both Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: The return on UX design work is declining because the usability battles have been won: the low-hanging fruit was picked and interfaces are now reasonably good. The return on UX design work is declining because the usability battles have been won: the low-hanging fruit was picked and interfaces are now reasonably good. Last stated 2 years ago
20 Mar 2025
JN
Jakob Nielsen — holds since 2025-03-20 — tap for who they are
In tension: Making coding easy makes design more critical, not less: when anyone can produce working features, the quality of the experience is what sets products apart. — tap to centre the map on it Making coding easy makes design more critical, not less: when anyone can produce working features, the quality of the experience is what sets products apart. Last stated 2 years ago
7 Mar 2025
JN
Jakob Nielsen — holds since 2025-03-07 — tap for who they are
Same subject: A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. — tap to centre the map on it A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. Last stated a month ago
9 Sept 2026
EB
Ed Bayes — holds since 2026-09-09 — tap for who they are
Same subject: A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. — tap to centre the map on it A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. Last stated a year ago
12 May 2025
JZ
Julie Zhuo — holds since 2025-05-12 — tap for who they are
Same subject: A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem. — tap to centre the map on it A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem. Last stated 2 years ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
Same subject: A company hiring a designer is not hiring a politician or spokesperson, so it should just get into the design work. — tap to centre the map on it A company hiring a designer is not hiring a politician or spokesperson, so it should just get into the design work. Last stated 3 weeks ago
29 Sept 2026
DM
Danny Martinez — holds since 2026-09-29 — tap for who they are
Same subject: A company that adopts AI tools without changing its organisational design misses the biggest change under way. — tap to centre the map on it A company that adopts AI tools without changing its organisational design misses the biggest change under way. Last stated a month ago
10 Sept 2026
EV
Elena Verna — holds since 2026-09-10 — tap for who they are
Same subject: A creative lead's job is to take the idea they think is wrong and try to make it work, because the best ideas come out of developing someone else's. — tap to centre the map on it A creative lead's job is to take the idea they think is wrong and try to make it work, because the best ideas come out of developing someone else's. Last stated 7 months ago
11 Mar 2026
JK
Jeff Kaplan — holds since 2026-03-11 — tap for who they are
Same subject: A data centre powered by solar and batteries alone needs an array so oversized that the design is not worth building. — tap to centre the map on it A data centre powered by solar and batteries alone needs an array so oversized that the design is not worth building. Last stated 3 years ago
18 Apr 2024
AV
Austin Vernon — holds since 2024-04-18 — tap for who they are
Same subject: A design course should start with history and art, grounding students in the world, rather than with tools that may be gone tomorrow. — tap to centre the map on it A design course should start with history and art, grounding students in the world, rather than with tools that may be gone tomorrow. Last stated 2 years ago
21 Feb 2025
TC
Thiago Costa — holds since 2025-02-21 — tap for who they are
Same subject: A business is more likely to fail from taking on too much complexity than from lacking resources. — tap to centre the map on it A business is more likely to fail from taking on too much complexity than from lacking resources. Last stated 8 years ago
29 Sept 2018
TG
Tren Griffin — holds since 2018-09-29 — tap for who they are
Same subject: A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. — tap to centre the map on it A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. Last stated 3 years ago
17 Feb 2024
AW
Adam Wiggins — holds since 2024-02-17 — tap for who they are
Same subject: A candidate negotiating an offer should make every ask fit one line of logic. — tap to centre the map on it A candidate negotiating an offer should make every ask fit one line of logic. Last stated 2 months ago
9 Aug 2026
AW
Adam Ward — holds since 2026-08-09 — tap for who they are
Same subject: A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it. — tap to centre the map on it A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it. Last stated 6 months ago
21 Apr 2026
BJ
Brandon Jacoby — holds since 2026-04-21 — tap for who they are
Same subject: A company name can have different appeal to corporate buyers versus their customers. — tap to centre the map on it A company name can have different appeal to corporate buyers versus their customers. Last stated 2 weeks ago
4 Oct 2026
PG
Paul Graham — holds since 2026-10-04 — tap for who they are
Same subject: A first draft should not be graded good or bad; it is only the material that taste then gets to act on. — tap to centre the map on it A first draft should not be graded good or bad; it is only the material that taste then gets to act on. Last stated 2 months ago
6 Aug 2026
GS
George Saunders — holds since 2026-08-06 — tap for who they are
Same subject: A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them — tap to centre the map on it A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them
IA
Isaac Asimov — holds since c. 1959 — tap for who they are
Same subject: A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness — tap to centre the map on it A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness Last stated 14 years ago
8 Jan 2013
DD
Daniel Dennett — holds since 2013-01-08 — tap for who they are
JN
A view that moved — Jakob Nielsen: this claim 7 Mar 2025, then the centre claim 20 Mar 2025
At the centre
The return on UX design work is declining because the usability battles have been won: the low-hanging fruit was picked and interfaces are now reasonably good.
Holds Read this korrent →
Making coding easy makes design more critical, not less: when anyone can produce working features, the quality of the experience is what sets products apart.
A view that moved. Jakob Nielsen said both: this one 7 Mar 2025, then the centre claim 20 Mar 2025.Holds
A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart.
Holds
A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do.
Holds
A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem.
Holds
A company hiring a designer is not hiring a politician or spokesperson, so it should just get into the design work.
Holds
A company that adopts AI tools without changing its organisational design misses the biggest change under way.
Holds
A creative lead's job is to take the idea they think is wrong and try to make it work, because the best ideas come out of developing someone else's.
Holds
A data centre powered by solar and batteries alone needs an array so oversized that the design is not worth building.
Holds
A design course should start with history and art, grounding students in the world, rather than with tools that may be gone tomorrow.
Holds
A business is more likely to fail from taking on too much complexity than from lacking resources.
Holds
A business succeeds through a small number of highly effective distribution channels, not many mediocre ones.
Holds
A candidate negotiating an offer should make every ask fit one line of logic.
Holds
A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it.
Holds
A company name can have different appeal to corporate buyers versus their customers.
Holds
A first draft should not be graded good or bad; it is only the material that taste then gets to act on.
Holds
A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them
Last stated c. 1959
Holds
A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness
Holds