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← The reliable method is to run many small experiments, commit fully to…
17 connected korrents · 17 moments from 1 Mar 1999 to 18 Sept 2026.
Everything filed under ambition
ambition
Everything filed under innovation
innovation
Everything filed under design
design
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Read this korrent: The reliable method is to run many small experiments, commit fully to whatever works, and keep at it until it stops working.
The reliable method is to run many small experiments, commit fully to whatever works, and keep at it until it stops working.
Last stated 10 months ago
1 Jan 2026
JC
James Clear — holds since 2026-01-01 — tap for who they are
Same subject: Faced with a problem none of your techniques fit, try anything, the stupider the better, because the way it fails is the clue. — tap to centre the map on it
Faced with a problem none of your techniques fit, try anything, the stupider the better, because the way it fails is the clue.
Last stated a year ago
14 Jun 2025
TT
Terence Tao — holds since 2025-06-14 — tap for who they are
Same subject: Always try your stupid ideas when the experiment is cheap and reversible, because the one that works has no competition. — tap to centre the map on it
Always try your stupid ideas when the experiment is cheap and reversible, because the one that works has no competition.
Last stated 4 months ago
1 Jul 2026
KB
Kent Beck — holds since 2026-07-01 — tap for who they are
Same subject: A lab should run many experiments in parallel, even competing approaches to the same problem. — tap to centre the map on it
A lab should run many experiments in parallel, even competing approaches to the same problem.
Last stated a month ago
10 Sept 2026
DS
Dan Shipper — holds since 2026-09-10 — tap for who they are
Same subject: Asking what the smallest experiment is that would settle a claim to your own satisfaction has become a thousand times more valuable in the last year. — tap to centre the map on it
Asking what the smallest experiment is that would settle a claim to your own satisfaction has become a thousand times more valuable in the last year.
Last stated 7 months ago
7 Apr 2026
KB
Kent Beck — holds since 2026-04-07 — tap for who they are
Same subject: The way to find a hit is to experiment a lot, not to polish. — tap to centre the map on it
The way to find a hit is to experiment a lot, not to polish.
Last stated 13 years ago
18 Dec 2013
TS
Tynan Sylvester — holds since 2013-12-18 — tap for who they are
Same subject: A design has to be kept simple for reliability and intellectual control, but nobody yet knows how to reach simplicity systematically. — tap to centre the map on it
A design has to be kept simple for reliability and intellectual control, but nobody yet knows how to reach simplicity systematically.
Last stated 28 years ago
1 Mar 1999
ED
Edsger W. Dijkstra — holds since 1999-03-01 — tap for who they are
Same subject: You only fail if you stop; iteration that keeps going is not failure, it is learning. — tap to centre the map on it
You only fail if you stop; iteration that keeps going is not failure, it is learning.
Last stated 5 months ago
7 Jun 2026
TF
Tony Fadell — holds since 2026-06-07 — tap for who they are
Same subject: Leave most sets short of failure, and if you take one to failure, make it the last set of an exercise. — tap to centre the map on it
Leave most sets short of failure, and if you take one to failure, make it the last set of an exercise.
Last stated 2 years ago
12 Aug 2024
LN
Layne Norton — holds since 2024-08-12 — tap for who they are
Same subject: "If you're not growing, you're dying" is truer of the person than of the company. — tap to centre the map on it
"If you're not growing, you're dying" is truer of the person than of the company.
Last stated 9 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: A common-sense utopia is much closer to the present day than it is to the best futures actually available to us. — tap to centre the map on it
A common-sense utopia is much closer to the present day than it is to the best futures actually available to us.
Last stated a year ago
3 Aug 2025
WM
William MacAskill — holds since 2025-08-03 — tap for who they are
Same subject: A company can run at a fast pace sustainably without constant overwork or undue stress — tap to centre the map on it
A company can run at a fast pace sustainably without constant overwork or undue stress
Last stated 4 years ago
4 Nov 2022
DH
David Heinemeier Hansson — holds since 2022-11-04 — tap for who they are
Same subject: Achievement is wonderful when you know why you pursue it, and a trap when you do not — tap to centre the map on it
Achievement is wonderful when you know why you pursue it, and a trap when you do not
Last stated 11 years ago
27 May 2015
NP
Natalie Portman — holds since 2015-05-27 — tap for who they are
Same subject: AI is not a limited-time sale: the people furthest along are working harder than ever, and they need to stop harvesting dopamine as if it ends in two weeks. — tap to centre the map on it
AI is not a limited-time sale: the people furthest along are working harder than ever, and they need to stop harvesting dopamine as if it ends in two weeks.
Last stated 7 months ago
8 Apr 2026
DH
David Heinemeier Hansson — holds since 2026-04-08 — tap for who they are
Same subject: An unstarted, unresolved task is more mentally exhausting than almost any other kind of task. — tap to centre the map on it
An unstarted, unresolved task is more mentally exhausting than almost any other kind of task.
Last stated a month ago
18 Sept 2026
GR
Gretchen Rubin — holds since 2026-09-18 — tap for who they are
Same subject: Clear, hierarchical goals turn a random walk into a chase — tap to centre the map on it
Clear, hierarchical goals turn a random walk into a chase
MC
Mihaly Csikszentmihalyi — holds since c. 1996 — tap for who they are
Same subject: Every company eventually must fight for its life instead of running from the battle — tap to centre the map on it
Every company eventually must fight for its life instead of running from the battle
Last stated 15 years ago
13 Nov 2011
BH
Ben Horowitz — holds since 2011-11-13 — tap for who they are
Same subject: Everything around us exists because someone pushed it through with tenacity: the world is a museum of passion projects. — tap to centre the map on it
Everything around us exists because someone pushed it through with tenacity: the world is a museum of passion projects.
Last stated 4 years ago
25 May 2022
JC
John Collison — holds since 2022-05-25 — tap for who they are
same subject or similar wording a cloud: claims about one subject, named for it bar: when it was last stated, on a scale from 1999 to today (stretched back to the oldest claim here) — full is today a face: someone who holds the claim — tap it for who they are
At the centre
The reliable method is to run many small experiments, commit fully to whatever works, and keep at it until it stops working.
Last stated 1 Jan 2026 · 10 months ago
Holds James Clear
Read this korrent →
Similar wording
Faced with a problem none of your techniques fit, try anything, the stupider the better, because the way it fails is the clue.
Last stated 14 Jun 2025 · a year ago
Holds Terence Tao
Similar wording
Always try your stupid ideas when the experiment is cheap and reversible, because the one that works has no competition.
Last stated 1 Jul 2026 · 4 months ago
Holds Kent Beck
Similar wording
A lab should run many experiments in parallel, even competing approaches to the same problem.
Last stated 10 Sept 2026 · a month ago
Holds Dan Shipper
Similar wording
Asking what the smallest experiment is that would settle a claim to your own satisfaction has become a thousand times more valuable in the last year.
Last stated 7 Apr 2026 · 7 months ago
Holds Kent Beck
Similar wording
The way to find a hit is to experiment a lot, not to polish.
Last stated 18 Dec 2013 · 13 years ago
Holds Tynan Sylvester
Similar wording
A design has to be kept simple for reliability and intellectual control, but nobody yet knows how to reach simplicity systematically.
Last stated 1 Mar 1999 · 28 years ago
Holds Edsger W. Dijkstra
Similar wording
You only fail if you stop; iteration that keeps going is not failure, it is learning.
Last stated 7 Jun 2026 · 5 months ago
Holds Tony Fadell
Similar wording
Leave most sets short of failure, and if you take one to failure, make it the last set of an exercise.
Last stated 12 Aug 2024 · 2 years ago
Holds Layne Norton
Same subject: ambition
"If you're not growing, you're dying" is truer of the person than of the company.
Last stated 25 Jan 2026 · 9 months ago
Holds Jason Cohen
Same subject: ambition
A common-sense utopia is much closer to the present day than it is to the best futures actually available to us.
Last stated 3 Aug 2025 · a year ago
Holds William MacAskill
Same subject: ambition
A company can run at a fast pace sustainably without constant overwork or undue stress
Last stated 4 Nov 2022 · 4 years ago
Holds David Heinemeier Hansson
Same subject: motivation
Achievement is wonderful when you know why you pursue it, and a trap when you do not
Last stated 27 May 2015 · 11 years ago
Holds Natalie Portman
Same subject: motivation
AI is not a limited-time sale: the people furthest along are working harder than ever, and they need to stop harvesting dopamine as if it ends in two weeks.
Last stated 8 Apr 2026 · 7 months ago
Holds David Heinemeier Hansson
Same subject: motivation
An unstarted, unresolved task is more mentally exhausting than almost any other kind of task.
Last stated 18 Sept 2026 · a month ago
Holds Gretchen Rubin
Same subject: agency
Clear, hierarchical goals turn a random walk into a chase
Last stated c. 1996
Holds Mihaly Csikszentmihalyi
Same subject: agency
Every company eventually must fight for its life instead of running from the battle
Last stated 13 Nov 2011 · 15 years ago
Holds Ben Horowitz
Same subject: agency
Everything around us exists because someone pushed it through with tenacity: the world is a museum of passion projects.
Last stated 25 May 2022 · 4 years ago
Holds John Collison