Tap a claim on the ring to put it at the centre.
← The constant quest for virality might make good ideas burn 10x as bright, but also 10x as short
17 connected korrents · 17 moments from 22 Feb 2018 to 27 Sept 2026.
Everything filed under design
design
Everything filed under simplicity
simplicity
Everything filed under taste
taste
Everything filed under ideas vs execution
ideas vs execution
Everything filed under social media
social media
Everything filed under writing
writing
Everything filed under AI writing
AI writing Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: The constant quest for virality might make good ideas burn 10x as bright, but also 10x as short The constant quest for virality might make good ideas burn 10x as bright, but also 10x as short Last stated 6 years ago
26 Mar 2021
DH
David Heinemeier Hansson — holds since 2021-03-26 — tap for who they are
Same subject: You cannot manufacture virality, but you can find the moments users already screenshot and make those moments far better. — tap to centre the map on it You cannot manufacture virality, but you can find the moments users already screenshot and make those moments far better. Last stated 12 months ago
5 Oct 2025
AC
Albert Cheng — holds since 2025-10-05 — tap for who they are
Same subject: Creativity must be used regularly or it will spoil — tap to centre the map on it Creativity must be used regularly or it will spoil Last stated 3 years ago
12 Feb 2024
DH
David Heinemeier Hansson — holds since 2024-02-12 — tap for who they are
Same subject: Brand marketing and growth experimentation are not rivals — a product personality carried into social media becomes fuel for the measured growth work. — tap to centre the map on it Brand marketing and growth experimentation are not rivals — a product personality carried into social media becomes fuel for the measured growth work. Last stated 12 months ago
5 Oct 2025
AC
Albert Cheng — holds since 2025-10-05 — tap for who they are
Same subject: An idea stated in a more fluent or rhyming form seems more true or persuasive than the same idea stated plainly. — tap to centre the map on it An idea stated in a more fluent or rhyming form seems more true or persuasive than the same idea stated plainly. Last stated 2 weeks ago
18 Sept 2026
GR
Gretchen Rubin — holds since 2026-09-18 — tap for who they are
Same subject: A good idea often fails to spread not for lack of merit but because no convenient way exists to implement it. — tap to centre the map on it A good idea often fails to spread not for lack of merit but because no convenient way exists to implement it. Last stated 4 months ago
7 Jun 2026
SR
Scott Rao — holds since 2026-06-07 — tap for who they are
Same subject: The ideas that end up mattering sound stupid at first, because that is where the value is locked up; copying the best with a tweak never works. — tap to centre the map on it The ideas that end up mattering sound stupid at first, because that is where the value is locked up; copying the best with a tweak never works. Last stated 2 months ago
26 Jul 2026
DH
David Heinemeier Hansson — holds since 2026-07-26 — tap for who they are
Same subject: An idea being popular, appealing or profitable doesn't mean it actually works. — tap to centre the map on it An idea being popular, appealing or profitable doesn't mean it actually works. Last stated 4 weeks ago
2 Sept 2026
TF
Tiago Forte — holds since 2026-09-02 — tap for who they are
Same subject: Now that anyone can generate a body of text, the only thing that justifies asking for a reader's time is whether the idea itself is worth reading. — tap to centre the map on it Now that anyone can generate a body of text, the only thing that justifies asking for a reader's time is whether the idea itself is worth reading. Last stated a month ago
19 Aug 2026
AO
Addy Osmani — holds since 2026-08-19 — tap for who they are
Same subject: A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. — tap to centre the map on it A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. Last stated a year ago
12 May 2025
JZ
Julie Zhuo — holds since 2025-05-12 — tap for who they are
Same subject: A board game conquers the world when chance and strategy are in balance in it. — tap to centre the map on it A board game conquers the world when chance and strategy are in balance in it. Last stated 10 months ago
12 Dec 2025
IF
Irving Finkel — holds since 2025-12-12 — tap for who they are
Same subject: A browser works better as a single window than as multiple separate windows. — tap to centre the map on it A browser works better as a single window than as multiple separate windows. Last stated 2 weeks ago
15 Sept 2026
CC
Chris Coyier — holds since 2026-09-15 — tap for who they are
Same subject: A business is more likely to fail from taking on too much complexity than from lacking resources. — tap to centre the map on it A business is more likely to fail from taking on too much complexity than from lacking resources. Last stated 8 years ago
29 Sept 2018
TG
Tren Griffin — holds since 2018-09-29 — tap for who they are
Same subject: A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. — tap to centre the map on it A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. Last stated 3 years ago
17 Feb 2024
AW
Adam Wiggins — holds since 2024-02-17 — tap for who they are
Same subject: A good prototype should express a single idea or test a single hypothesis. — tap to centre the map on it A good prototype should express a single idea or test a single hypothesis. Last stated 9 years ago
22 Feb 2018
BF
Bennett Foddy — holds since 2018-02-22 — tap for who they are
Same subject: A director's visual style can be balanced with narrative depth to create their best film. — tap to centre the map on it A director's visual style can be balanced with narrative depth to create their best film. Last stated 5 days ago
27 Sept 2026
JS
John Scalzi — holds since 2026-09-27 — tap for who they are
Same subject: A first draft should not be graded good or bad; it is only the material that taste then gets to act on. — tap to centre the map on it A first draft should not be graded good or bad; it is only the material that taste then gets to act on. Last stated 2 months ago
6 Aug 2026
GS
George Saunders — holds since 2026-08-06 — tap for who they are
Same subject: A gift's perceived price is part of what it does, so a drink known to be cheap fails at its job however good it tastes. — tap to centre the map on it A gift's perceived price is part of what it does, so a drink known to be cheap fails at its job however good it tastes. Last stated 10 months ago
9 Dec 2025
RS
Rory Sutherland — holds since 2025-12-09 — tap for who they are