Tap a claim on the ring to put it at the centre.
← The best way for a company to tell its story is through its product.
17 connected korrents · 16 moments from 29 Jan 2025 to 27 Sept 2026.
Everything filed under design
design
Everything filed under AI writing
AI writing
Everything filed under startups
startups
Everything filed under product management
product management
Everything filed under writing
writing
Everything filed under creativity
creativity
Everything filed under motivation
motivation Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: The best way for a company to tell its story is through its product. The best way for a company to tell its story is through its product. Last stated 7 months ago
12 Apr 2026
ES
Evan Spiegel — holds since 2026-04-12 — tap for who they are
Same subject: The story a product tells up front is immensely important; you only get one, maybe two, first impressions with a user. — tap to centre the map on it The story a product tells up front is immensely important; you only get one, maybe two, first impressions with a user. Last stated 2 months ago
25 Aug 2026
JB
John Bai — holds since 2026-08-25 — tap for who they are
Same subject: Technology-led teams talk about what a product is and never about why it matters, and the why is where the whole story lives. — tap to centre the map on it Technology-led teams talk about what a product is and never about why it matters, and the why is where the whole story lives. Last stated 5 months ago
7 Jun 2026
TF
Tony Fadell — holds since 2026-06-07 — tap for who they are
Same subject: Insights about what a product and company should be often come from making the creative work around it. — tap to centre the map on it Insights about what a product and company should be often come from making the creative work around it. Last stated 3 months ago
15 Jul 2026
JY
Jason Yuan — holds since 2026-07-15 — tap for who they are
Same subject: Stating your objectives out loud is the best way to actually meet them. — tap to centre the map on it Stating your objectives out loud is the best way to actually meet them. Last stated 10 months ago
1 Jan 2026
CH
Craig Hockenberry — holds since 2026-01-01 — tap for who they are
Same subject: Good storytelling doesn't require inventing something entirely new; it can be built from existing material. — tap to centre the map on it Good storytelling doesn't require inventing something entirely new; it can be built from existing material. Last stated 2 years ago
29 Jan 2025
KN
Ken Norton — holds since 2025-01-29 — tap for who they are
Same subject: A product team should probably be honest about how firm a commitment each feature it ships is. — tap to centre the map on it A product team should probably be honest about how firm a commitment each feature it ships is. Last stated 2 months ago
10 Sept 2026
CV
Claire Vo — holds since 2026-09-10 — tap for who they are
Same subject: Instead of chasing a technology, be crystal clear about the product you want and organize everyone to invent what it needs. — tap to centre the map on it Instead of chasing a technology, be crystal clear about the product you want and organize everyone to invent what it needs. Last stated 7 months ago
12 Apr 2026
ES
Evan Spiegel — holds since 2026-04-12 — tap for who they are
Same subject: The aim of a story is to be so complete that once it has been told there is nothing left to say. — tap to centre the map on it The aim of a story is to be so complete that once it has been told there is nothing left to say. Last stated 10 months ago
15 Dec 2025
ML
Michael Lewis — holds since 2025-12-15 — tap for who they are
Same subject: A CEO who sends out an AI-written strategy memo is modelling that it is fine to outsource thinking and strategy. — tap to centre the map on it A CEO who sends out an AI-written strategy memo is modelling that it is fine to outsource thinking and strategy. Last stated 4 weeks ago
27 Sept 2026
MG
Molly Graham — holds since 2026-09-27 — tap for who they are
Same subject: A stream of AI-written papers with any error rate at all becomes insufferable, because finding the error costs more than the paper is worth even at ninety-nine percent. — tap to centre the map on it A stream of AI-written papers with any error rate at all becomes insufferable, because finding the error costs more than the paper is worth even at ninety-nine percent. Last stated 4 months ago
30 Jun 2026
GS
Grant Sanderson — holds since 2026-06-30 — tap for who they are
Same subject: AI can now produce in minutes work that used to take weeks to build. — tap to centre the map on it AI can now produce in minutes work that used to take weeks to build. Last stated 5 months ago
26 May 2026
CB
Carlos Alexandro Becker — holds since 2026-05-26 — tap for who they are
Same subject: A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face. — tap to centre the map on it A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face. Last stated a month ago
24 Sept 2026
MS
M.G. Siegler — holds since 2026-09-24 — tap for who they are
Same subject: A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. — tap to centre the map on it A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. Last stated 2 months ago
9 Sept 2026
EB
Ed Bayes — holds since 2026-09-09 — tap for who they are
Same subject: A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. — tap to centre the map on it A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. Last stated a year ago
12 May 2025
JZ
Julie Zhuo — holds since 2025-05-12 — tap for who they are
Same subject: “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. — tap to centre the map on it “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. Last stated 3 months ago
28 Jul 2026
BS
Blake Scholl — holds since 2026-07-28 — tap for who they are
Same subject: A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. — tap to centre the map on it A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. Last stated 3 months ago
28 Jul 2026
SA
Sam Altman — holds since 2026-07-28 — tap for who they are
Same subject: A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. — tap to centre the map on it A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. Last stated 5 months ago
2 Jun 2026
JJ
Justin Jackson — holds since 2026-06-02 — tap for who they are
At the centre
The best way for a company to tell its story is through its product.
Holds Read this korrent →
The story a product tells up front is immensely important; you only get one, maybe two, first impressions with a user.
Holds
Technology-led teams talk about what a product is and never about why it matters, and the why is where the whole story lives.
Holds
Insights about what a product and company should be often come from making the creative work around it.
Holds
Stating your objectives out loud is the best way to actually meet them.
Holds
Good storytelling doesn't require inventing something entirely new; it can be built from existing material.
Holds
A product team should probably be honest about how firm a commitment each feature it ships is.
Holds
Instead of chasing a technology, be crystal clear about the product you want and organize everyone to invent what it needs.
Holds
The aim of a story is to be so complete that once it has been told there is nothing left to say.
Holds
A CEO who sends out an AI-written strategy memo is modelling that it is fine to outsource thinking and strategy.
Holds
A stream of AI-written papers with any error rate at all becomes insufferable, because finding the error costs more than the paper is worth even at ninety-nine percent.
Holds
AI can now produce in minutes work that used to take weeks to build.
Holds
A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face.
Holds
A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart.
Holds
A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do.
Holds
“Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now.
Holds
A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero.
Holds
A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use.
Holds