Rate of iteration separates success from failure: a competitor learning one thing a month will never matter to a company learning one thing a week.

But the the real theme of the talk is that rate of iteration separates success from failure. And if you can get a fast iteration loop, that really overcomes many other things you're going to run into. And this effect is so severe. I mean, if you can learn one thing every week and there's a competitor that's learning a thing every month, they will they will never matter.