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← Promising that a homepage or marketing-site redesign will drive…
17 connected korrents · 15 moments from 8 Jan 2013 to 4 Oct 2026.
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Google Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Promising that a homepage or marketing-site redesign will drive acquisition is a failed promise, and usually a million-dollar one. Promising that a homepage or marketing-site redesign will drive acquisition is a failed promise, and usually a million-dollar one. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: Any redesign of an incumbent product, such as an onboarding flow, almost always loses at first; it takes the confidence and agreement to begin below the status quo baseline in order to beat the incumbent. — tap to centre the map on it Any redesign of an incumbent product, such as an onboarding flow, almost always loses at first; it takes the confidence and agreement to begin below the status quo baseline in order to beat the incumbent. Last stated 5 months ago
12 May 2026
KB
Katarina Batina — holds since 2026-05-12 — tap for who they are
Same subject: A rebrand or marketing-site redesign has never once produced good performance results. — tap to centre the map on it A rebrand or marketing-site redesign has never once produced good performance results. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: Every announcement of a longer context window hides the cost, which is that the model gets worse at following instructions. — tap to centre the map on it Every announcement of a longer context window hides the cost, which is that the model gets worse at following instructions. Last stated 2 years ago
19 Jun 2024
AS
Aravind Srinivas — holds since 2024-06-19 — tap for who they are
Same subject: A low-effort AI-designed landing page costs a product its audience before the product itself is ever judged. — tap to centre the map on it A low-effort AI-designed landing page costs a product its audience before the product itself is ever judged. Last stated 2 months ago
13 Aug 2026
MH
Mitchell Hashimoto — holds since 2026-08-13 — tap for who they are
Same subject: Adding one more feature and asking marketing to push harder will not restart growth, even when the feature is great. — tap to centre the map on it Adding one more feature and asking marketing to push harder will not restart growth, even when the feature is great. Last stated 9 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: Most companies calling themselves mission-driven are only mission-hopeful; the real test is that you cannot profit except by achieving the mission. — tap to centre the map on it Most companies calling themselves mission-driven are only mission-hopeful; the real test is that you cannot profit except by achieving the mission. Last stated 5 months ago
10 May 2026
ER
Eric Ries — holds since 2026-05-10 — tap for who they are
Same subject: It is unfair to ask a Google Slides company to move entirely to a new product, so you kind of need to support both. — tap to centre the map on it It is unfair to ask a Google Slides company to move entirely to a new product, so you kind of need to support both. Last stated a month ago
15 Sept 2026
NF
Nev Flynn — holds since 2026-09-15 — tap for who they are
Same subject: As search turns into an AI interface, a company with no earned acquisition channel on its roadmap is in serious trouble within one to two years. — tap to centre the map on it As search turns into an AI interface, a company with no earned acquisition channel on its roadmap is in serious trouble within one to two years. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: A business is more likely to fail from taking on too much complexity than from lacking resources. — tap to centre the map on it A business is more likely to fail from taking on too much complexity than from lacking resources. Last stated 8 years ago
29 Sept 2018
TG
Tren Griffin — holds since 2018-09-29 — tap for who they are
Same subject: A candidate negotiating an offer should make every ask fit one line of logic. — tap to centre the map on it A candidate negotiating an offer should make every ask fit one line of logic. Last stated 2 months ago
9 Aug 2026
AW
Adam Ward — holds since 2026-08-09 — tap for who they are
Same subject: A conclusion cannot rest on its simplicity alone; it must be backed by empirical evidence. — tap to centre the map on it A conclusion cannot rest on its simplicity alone; it must be backed by empirical evidence. Last stated 7 years ago
28 Oct 2019
SP
Shane Parrish — holds since 2019-10-28 — tap for who they are
Same subject: A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it. — tap to centre the map on it A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it. Last stated 6 months ago
21 Apr 2026
BJ
Brandon Jacoby — holds since 2026-04-21 — tap for who they are
Same subject: A company name can have different appeal to corporate buyers versus their customers. — tap to centre the map on it A company name can have different appeal to corporate buyers versus their customers. Last stated 3 weeks ago
4 Oct 2026
PG
Paul Graham — holds since 2026-10-04 — tap for who they are
Same subject: A first draft should not be graded good or bad; it is only the material that taste then gets to act on. — tap to centre the map on it A first draft should not be graded good or bad; it is only the material that taste then gets to act on. Last stated 3 months ago
6 Aug 2026
GS
George Saunders — holds since 2026-08-06 — tap for who they are
Same subject: A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them — tap to centre the map on it A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them
IA
Isaac Asimov — holds since c. 1959 — tap for who they are
Same subject: A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness — tap to centre the map on it A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness Last stated 14 years ago
8 Jan 2013
DD
Daniel Dennett — holds since 2013-01-08 — tap for who they are
Same subject: A person who works from a recipe, even an innovative one, starts from something that already exists. — tap to centre the map on it A person who works from a recipe, even an innovative one, starts from something that already exists. Last stated 11 years ago
6 Nov 2015
TU
Tim Urban — holds since 2015-11-06 — tap for who they are
At the centre
Promising that a homepage or marketing-site redesign will drive acquisition is a failed promise, and usually a million-dollar one.
Holds Read this korrent →
Any redesign of an incumbent product, such as an onboarding flow, almost always loses at first; it takes the confidence and agreement to begin below the status quo baseline in order to beat the incumbent.
Holds
A rebrand or marketing-site redesign has never once produced good performance results.
Holds
Every announcement of a longer context window hides the cost, which is that the model gets worse at following instructions.
Holds
A low-effort AI-designed landing page costs a product its audience before the product itself is ever judged.
Holds
Adding one more feature and asking marketing to push harder will not restart growth, even when the feature is great.
Holds
Most companies calling themselves mission-driven are only mission-hopeful; the real test is that you cannot profit except by achieving the mission.
Holds
It is unfair to ask a Google Slides company to move entirely to a new product, so you kind of need to support both.
Holds
As search turns into an AI interface, a company with no earned acquisition channel on its roadmap is in serious trouble within one to two years.
Holds
A business is more likely to fail from taking on too much complexity than from lacking resources.
Holds
A candidate negotiating an offer should make every ask fit one line of logic.
Holds
A conclusion cannot rest on its simplicity alone; it must be backed by empirical evidence.
Holds
A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it.
Holds
A company name can have different appeal to corporate buyers versus their customers.
Holds
A first draft should not be graded good or bad; it is only the material that taste then gets to act on.
Holds
A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them
Last stated c. 1959
Holds
A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness
Holds
A person who works from a recipe, even an innovative one, starts from something that already exists.
Holds