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← A rebrand or marketing-site redesign has never once produced good performance results.
17 connected korrents · 16 moments from 1 Feb 2002 to 4 Oct 2026.
Everything filed under design
design
Everything filed under creativity
creativity
Everything filed under simplicity
simplicity
Everything filed under taste
taste
Everything filed under startups
startups
Everything filed under software performance
software performance Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: A rebrand or marketing-site redesign has never once produced good performance results. A rebrand or marketing-site redesign has never once produced good performance results. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: Promising that a homepage or marketing-site redesign will drive acquisition is a failed promise, and usually a million-dollar one. — tap to centre the map on it Promising that a homepage or marketing-site redesign will drive acquisition is a failed promise, and usually a million-dollar one. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: Any redesign of an incumbent product, such as an onboarding flow, almost always loses at first; it takes the confidence and agreement to begin below the status quo baseline in order to beat the incumbent. — tap to centre the map on it Any redesign of an incumbent product, such as an onboarding flow, almost always loses at first; it takes the confidence and agreement to begin below the status quo baseline in order to beat the incumbent. Last stated 5 months ago
12 May 2026
KB
Katarina Batina — holds since 2026-05-12 — tap for who they are
Same subject: Lorem ipsum has had a good run; design with data instead. — tap to centre the map on it Lorem ipsum has had a good run; design with data instead. Last stated 11 years ago
13 Jul 2015
GR
Guillermo Rauch — holds since 2015-07-13 — tap for who they are
Same subject: Good design is redesign: it is rare to get things right the first time, and experts plan to throw away early work. — tap to centre the map on it Good design is redesign: it is rare to get things right the first time, and experts plan to throw away early work. Last stated 25 years ago
1 Feb 2002
PG
Paul Graham — holds since 2002-02-01 — tap for who they are
Same subject: Good design is honest: it does not make a product seem more innovative, powerful or valuable than it is, and does not manipulate with promises that cannot be kept. — tap to centre the map on it Good design is honest: it does not make a product seem more innovative, powerful or valuable than it is, and does not manipulate with promises that cannot be kept. Last stated 14 years ago
by 3 Aug 2012
DR
Dieter Rams — holds since 2012-08-03 — tap for who they are
Same subject: Adding one more feature and asking marketing to push harder will not restart growth, even when the feature is great. — tap to centre the map on it Adding one more feature and asking marketing to push harder will not restart growth, even when the feature is great. Last stated 9 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: "Is the page loaded?" was never a real question, and web performance only became measurable once it was broken into the distinct moments a user actually notices. — tap to centre the map on it "Is the page loaded?" was never a real question, and web performance only became measurable once it was broken into the distinct moments a user actually notices. Last stated 2 months ago
19 Aug 2026
AO
Addy Osmani — holds since 2026-08-19 — tap for who they are
Same subject: Lacking founder-market fit can be a blessing in disguise rather than a weakness. — tap to centre the map on it Lacking founder-market fit can be a blessing in disguise rather than a weakness. Last stated 2 years ago
21 Feb 2025
TC
Thiago Costa — holds since 2025-02-21 — tap for who they are
Same subject: A business is more likely to fail from taking on too much complexity than from lacking resources. — tap to centre the map on it A business is more likely to fail from taking on too much complexity than from lacking resources. Last stated 8 years ago
29 Sept 2018
TG
Tren Griffin — holds since 2018-09-29 — tap for who they are
Same subject: A candidate negotiating an offer should make every ask fit one line of logic. — tap to centre the map on it A candidate negotiating an offer should make every ask fit one line of logic. Last stated 2 months ago
9 Aug 2026
AW
Adam Ward — holds since 2026-08-09 — tap for who they are
Same subject: A conclusion cannot rest on its simplicity alone; it must be backed by empirical evidence. — tap to centre the map on it A conclusion cannot rest on its simplicity alone; it must be backed by empirical evidence. Last stated 7 years ago
28 Oct 2019
SP
Shane Parrish — holds since 2019-10-28 — tap for who they are
Same subject: A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it. — tap to centre the map on it A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it. Last stated 6 months ago
21 Apr 2026
BJ
Brandon Jacoby — holds since 2026-04-21 — tap for who they are
Same subject: A company name can have different appeal to corporate buyers versus their customers. — tap to centre the map on it A company name can have different appeal to corporate buyers versus their customers. Last stated 3 weeks ago
4 Oct 2026
PG
Paul Graham — holds since 2026-10-04 — tap for who they are
Same subject: A first draft should not be graded good or bad; it is only the material that taste then gets to act on. — tap to centre the map on it A first draft should not be graded good or bad; it is only the material that taste then gets to act on. Last stated 3 months ago
6 Aug 2026
GS
George Saunders — holds since 2026-08-06 — tap for who they are
Same subject: A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them — tap to centre the map on it A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them
IA
Isaac Asimov — holds since c. 1959 — tap for who they are
Same subject: A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness — tap to centre the map on it A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness Last stated 14 years ago
8 Jan 2013
DD
Daniel Dennett — holds since 2013-01-08 — tap for who they are
Same subject: A person who works from a recipe, even an innovative one, starts from something that already exists. — tap to centre the map on it A person who works from a recipe, even an innovative one, starts from something that already exists. Last stated 11 years ago
6 Nov 2015
TU
Tim Urban — holds since 2015-11-06 — tap for who they are
At the centre
A rebrand or marketing-site redesign has never once produced good performance results.
Holds Read this korrent →
Promising that a homepage or marketing-site redesign will drive acquisition is a failed promise, and usually a million-dollar one.
Holds
Any redesign of an incumbent product, such as an onboarding flow, almost always loses at first; it takes the confidence and agreement to begin below the status quo baseline in order to beat the incumbent.
Holds
Lorem ipsum has had a good run; design with data instead.
Holds
Good design is redesign: it is rare to get things right the first time, and experts plan to throw away early work.
Holds
Good design is honest: it does not make a product seem more innovative, powerful or valuable than it is, and does not manipulate with promises that cannot be kept.
Holds
Adding one more feature and asking marketing to push harder will not restart growth, even when the feature is great.
Holds
"Is the page loaded?" was never a real question, and web performance only became measurable once it was broken into the distinct moments a user actually notices.
Holds
Lacking founder-market fit can be a blessing in disguise rather than a weakness.
Holds
A business is more likely to fail from taking on too much complexity than from lacking resources.
Holds
A candidate negotiating an offer should make every ask fit one line of logic.
Holds
A conclusion cannot rest on its simplicity alone; it must be backed by empirical evidence.
Holds
A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it.
Holds
A company name can have different appeal to corporate buyers versus their customers.
Holds
A first draft should not be graded good or bad; it is only the material that taste then gets to act on.
Holds
A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them
Last stated c. 1959
Holds
A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness
Holds
A person who works from a recipe, even an innovative one, starts from something that already exists.
Holds