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← A rebrand or marketing-site redesign has never once produced good performance results.
15 connected korrents · 13 moments on record from 1 Feb 2002 to 26 Aug 2026.
Everything filed under software performance
software performance
Everything filed under design
design
Everything filed under simplicity
simplicity
Everything filed under taste
taste Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: A rebrand or marketing-site redesign has never once produced good performance results. A rebrand or marketing-site redesign has never once produced good performance results. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: Promising that a homepage or marketing-site redesign will drive acquisition is a failed promise, and usually a million-dollar one. — tap to centre the map on it Promising that a homepage or marketing-site redesign will drive acquisition is a failed promise, and usually a million-dollar one. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: Lorem ipsum has had a good run; design with data instead. — tap to centre the map on it Lorem ipsum has had a good run; design with data instead. Last stated 11 years ago
13 Jul 2015
GR
Guillermo Rauch — holds since 2015-07-13 — tap for who they are
Same subject: Good design is redesign: it is rare to get things right the first time, and experts plan to throw away early work. — tap to centre the map on it Good design is redesign: it is rare to get things right the first time, and experts plan to throw away early work. Last stated 25 years ago
1 Feb 2002
PG
Paul Graham — holds since 2002-02-01 — tap for who they are
Same subject: Good design is honest: it does not make a product seem more innovative, powerful or valuable than it is, and does not manipulate with promises that cannot be kept. — tap to centre the map on it Good design is honest: it does not make a product seem more innovative, powerful or valuable than it is, and does not manipulate with promises that cannot be kept. Last stated 14 years ago
by 3 Aug 2012
DR
Dieter Rams — holds since 2012-08-03 — tap for who they are
Same subject: Adding one more feature and asking marketing to push harder will not restart growth, even when the feature is great. — tap to centre the map on it Adding one more feature and asking marketing to push harder will not restart growth, even when the feature is great. Last stated 7 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: "Is the page loaded?" was never a real question, and web performance only became measurable once it was broken into the distinct moments a user actually notices. — tap to centre the map on it "Is the page loaded?" was never a real question, and web performance only became measurable once it was broken into the distinct moments a user actually notices. Last stated 3 weeks ago
19 Aug 2026
AO
Addy Osmani — holds since 2026-08-19 — tap for who they are
Same subject: "Optimize it later" would be safe advice only if every engineer already knew how to avoid the architectural mistakes that no later optimization can remove. — tap to centre the map on it "Optimize it later" would be safe advice only if every engineer already knew how to avoid the architectural mistakes that no later optimization can remove. Last stated 2 weeks ago
26 Aug 2026
CM
Casey Muratori — holds since 2026-08-26 — tap for who they are
Same subject: A 300-millisecond response budget is not an achievement but an admission: 300 milliseconds is an eternity in computing, and a product pitching it shows how far the bar has fallen. — tap to centre the map on it A 300-millisecond response budget is not an achievement but an admission: 300 milliseconds is an eternity in computing, and a product pitching it shows how far the bar has fallen. Last stated 2 weeks ago
26 Aug 2026
CM
Casey Muratori — holds since 2026-08-26 — tap for who they are
Same subject: A decade of arguing that software is too slow has started to work: new products are now attacking established categories on a performance pitch alone, and getting traction. — tap to centre the map on it A decade of arguing that software is too slow has started to work: new products are now attacking established categories on a performance pitch alone, and getting traction. Last stated 2 weeks ago
26 Aug 2026
CM
Casey Muratori — holds since 2026-08-26 — tap for who they are
Same subject: AI acceleration threatens 'less software': without the constraint of scarce hours, even 37signals will likely build too much. — tap to centre the map on it AI acceleration threatens 'less software': without the constraint of scarce hours, even 37signals will likely build too much. Last stated a month ago
26 Jul 2026
DH
David Heinemeier Hansson — holds since 2026-07-26 — tap for who they are
Same subject: Convergence and simplicity make for poor goals in technology; aim for clarity instead. — tap to centre the map on it Convergence and simplicity make for poor goals in technology; aim for clarity instead. Last stated 12 years ago
18 Feb 2015
FC
Frank Chimero — holds since 2015-02-18 — tap for who they are
Same subject: Savings in time feel like simplicity: when forced to wait, life seems unnecessarily complex. — tap to centre the map on it Savings in time feel like simplicity: when forced to wait, life seems unnecessarily complex. Last stated 20 years ago
11 Jun 2006
JM
John Maeda — holds since 2006-06-11 — tap for who they are
Same subject: A first draft should not be graded good or bad; it is only the material that taste then gets to act on. — tap to centre the map on it A first draft should not be graded good or bad; it is only the material that taste then gets to act on. Last stated a month ago
6 Aug 2026
GS
George Saunders — holds since 2026-08-06 — tap for who they are
Same subject: A lot of people can match a framework for taste; almost nobody can create one, and creating one is the rare skill. — tap to centre the map on it A lot of people can match a framework for taste; almost nobody can create one, and creating one is the rare skill. Last stated 11 months ago
16 Oct 2025
DF
Dylan Field — holds since 2025-10-16 — tap for who they are
Same subject: A product needs a soul, and for that it needs one person of great taste who is its living, breathing aspect and gets furious about every small detail. — tap to centre the map on it A product needs a soul, and for that it needs one person of great taste who is its living, breathing aspect and gets furious about every small detail. Last stated 17 years ago
12 Feb 2010
KS
Karri Saarinen — holds since 2010-02-12 — tap for who they are
At the centre
A rebrand or marketing-site redesign has never once produced good performance results.
Holds EV Elena VernaRead this korrent →
Promising that a homepage or marketing-site redesign will drive acquisition is a failed promise, and usually a million-dollar one.
Holds EV Elena Verna
Lorem ipsum has had a good run; design with data instead.
Holds
Good design is redesign: it is rare to get things right the first time, and experts plan to throw away early work.
Holds
Good design is honest: it does not make a product seem more innovative, powerful or valuable than it is, and does not manipulate with promises that cannot be kept.
Holds DR Dieter Rams
Adding one more feature and asking marketing to push harder will not restart growth, even when the feature is great.
Holds JC Jason Cohen
"Is the page loaded?" was never a real question, and web performance only became measurable once it was broken into the distinct moments a user actually notices.
Holds AO Addy Osmani
"Optimize it later" would be safe advice only if every engineer already knew how to avoid the architectural mistakes that no later optimization can remove.
Holds CM Casey Muratori
A 300-millisecond response budget is not an achievement but an admission: 300 milliseconds is an eternity in computing, and a product pitching it shows how far the bar has fallen.
Holds CM Casey Muratori
A decade of arguing that software is too slow has started to work: new products are now attacking established categories on a performance pitch alone, and getting traction.
Holds CM Casey Muratori
AI acceleration threatens 'less software': without the constraint of scarce hours, even 37signals will likely build too much.
Holds
Convergence and simplicity make for poor goals in technology; aim for clarity instead.
Holds FC Frank Chimero
Savings in time feel like simplicity: when forced to wait, life seems unnecessarily complex.
Holds JM John Maeda
A first draft should not be graded good or bad; it is only the material that taste then gets to act on.
Holds GS George Saunders
A lot of people can match a framework for taste; almost nobody can create one, and creating one is the rare skill.
Holds DF Dylan Field
A product needs a soul, and for that it needs one person of great taste who is its living, breathing aspect and gets furious about every small detail.
Holds KS Karri Saarinen