Tap a claim on the ring to put it at the centre.
← Products marketed with exaggerated masculine branding appeal less to…
17 connected korrents · 16 moments from 20 Sept 2014 to 17 Sept 2026.
Everything filed under behavioural science
behavioural science
Everything filed under product management
product management
Everything filed under capitalism
capitalism
Everything filed under gender equality
gender equality
Everything filed under happiness
happiness
Everything filed under health and fitness
health and fitness
Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject
Read this korrent: Products marketed with exaggerated masculine branding appeal less to men themselves than to people who fear being seen as not manly enough.
Products marketed with exaggerated masculine branding appeal less to men themselves than to people who fear being seen as not manly enough.
Last stated 7 months ago
3 Mar 2026
JC
Josh Collinsworth — holds since 2026-03-03 — tap for who they are
Same subject: Product-market fit shows up as anger when you tell people they cannot have it yet, not as polite interest. — tap to centre the map on it
Product-market fit shows up as anger when you tell people they cannot have it yet, not as polite interest.
Last stated 2 months ago
10 Aug 2026
PS
Peter Steinberger — holds since 2026-08-10 — tap for who they are
Same subject: Marketing aimed at an identity group creates demand for that category rather than simply meeting demand that already existed. — tap to centre the map on it
Marketing aimed at an identity group creates demand for that category rather than simply meeting demand that already existed.
Last stated 4 weeks ago
13 Sept 2026
HN
Haley Nahman — holds since 2026-09-13 — tap for who they are
Same subject: Men are imprisoned by gender stereotypes too, and freeing them would change things for women as a natural consequence — tap to centre the map on it
Men are imprisoned by gender stereotypes too, and freeing them would change things for women as a natural consequence
Last stated 12 years ago
20 Sept 2014
EW
Emma Watson — holds since 2014-09-20 — tap for who they are
Same subject: People seem to measure by false standards, seeking power, success and riches while undervaluing what is truly precious in life — tap to centre the map on it
People seem to measure by false standards, seeking power, success and riches while undervaluing what is truly precious in life
SF
Sigmund Freud — holds since c. 1930 — tap for who they are
Same subject: People are not gentle creatures who only defend themselves; a strong desire for aggression is part of their instinctual endowment — tap to centre the map on it
People are not gentle creatures who only defend themselves; a strong desire for aggression is part of their instinctual endowment
SF
Sigmund Freud — holds since c. 1930 — tap for who they are
Same subject: It is very hard for a woman to get too muscular; muscle generally looks good, and it is fat that makes people look bulky. — tap to centre the map on it
It is very hard for a woman to get too muscular; muscle generally looks good, and it is fat that makes people look bulky.
Last stated 2 years ago
12 Aug 2024
LN
Layne Norton — holds since 2024-08-12 — tap for who they are
Same subject: Great consumer products work because they answer a human instinct or need that was already being felt but was unexpressed and unmet. — tap to centre the map on it
Great consumer products work because they answer a human instinct or need that was already being felt but was unexpressed and unmet.
Last stated 4 months ago
2 Jun 2026
MP
Mark Pincus — holds since 2026-06-02 — tap for who they are
Same subject: People may underestimate how many people use performance-enhancing drugs such as TRT, Tren, or HGH rather than being natural. — tap to centre the map on it
People may underestimate how many people use performance-enhancing drugs such as TRT, Tren, or HGH rather than being natural.
Last stated a month ago
2 Sept 2026
PL
Pieter Levels — holds since 2026-09-02 — tap for who they are
Same subject: A belief system combining cosmic stakes, privileged knowledge, personal vocation and an imperative to act can license extraordinary behavior when it conflicts with ordinary constraints. — tap to centre the map on it
A belief system combining cosmic stakes, privileged knowledge, personal vocation and an imperative to act can license extraordinary behavior when it conflicts with ordinary constraints.
Last stated 3 weeks ago
17 Sept 2026
VR
Venkatesh Rao — holds since 2026-09-17 — tap for who they are
Same subject: A cancellation-reason drop-down measures list order rather than reasons: randomise the options and every one of them gets picked equally. — tap to centre the map on it
A cancellation-reason drop-down measures list order rather than reasons: randomise the options and every one of them gets picked equally.
Last stated 8 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: A decision cannot be judged by its outcome, because good decisions fail through no fault of the decider and bad ones succeed by luck. — tap to centre the map on it
A decision cannot be judged by its outcome, because good decisions fail through no fault of the decider and bad ones succeed by luck.
Last stated 4 years ago
9 Aug 2022
GK
Gary Klein — holds since 2022-08-09 — tap for who they are
Same subject: Blaming and shaming people only makes them defensive, dig in their heels, or tune out, rather than change their minds. — tap to centre the map on it
Blaming and shaming people only makes them defensive, dig in their heels, or tune out, rather than change their minds.
Last stated 4 months ago
9 Jun 2026
AG
Adam Grant — holds since 2026-06-09 — tap for who they are
Same subject: Imaginary social trends can spuriously shape people's real beliefs and behaviors. — tap to centre the map on it
Imaginary social trends can spuriously shape people's real beliefs and behaviors.
Last stated 5 years ago
7 Mar 2022
AM
Adam Mastroianni — holds since 2022-03-07 — tap for who they are
Same subject: Public scrutiny of a new technology tends to jump only after a deadly incident, otherwise rising slowly over decades — tap to centre the map on it
Public scrutiny of a new technology tends to jump only after a deadly incident, otherwise rising slowly over decades
Last stated 9 months ago
15 Jan 2026
MB
Miles Brundage — holds since 2026-01-15 — tap for who they are
Same subject: A product that speeds up turning intention into reality increases appetite for continued use, then charges for that continuation. — tap to centre the map on it
A product that speeds up turning intention into reality increases appetite for continued use, then charges for that continuation.
Last stated 2 months ago
19 Aug 2026
KR
Kenneth Reitz — holds since 2026-08-19 — tap for who they are
Same subject: A small amount of friction is enough to reshape a behavior, because most wants are not strong enough to survive a minor inconvenience. — tap to centre the map on it
A small amount of friction is enough to reshape a behavior, because most wants are not strong enough to survive a minor inconvenience.
Last stated 9 months ago
1 Jan 2026
JC
James Clear — holds since 2026-01-01 — tap for who they are
Same subject: A society cannot remove the desire for status, only change what earns it. — tap to centre the map on it
A society cannot remove the desire for status, only change what earns it.
Last stated a month ago
6 Sept 2026
RH
Rob Henderson — holds since 2026-09-06 — tap for who they are
same subject or similar wording a cloud: claims about one subject, named for it bar: when it was last stated, on a scale from 2014 to today (stretched back to the oldest claim here) — full is today a face: someone who holds the claim — tap it for who they are
At the centre
Products marketed with exaggerated masculine branding appeal less to men themselves than to people who fear being seen as not manly enough.
Last stated 3 Mar 2026 · 7 months ago
Holds Josh Collinsworth
Read this korrent →
Similar wording
Product-market fit shows up as anger when you tell people they cannot have it yet, not as polite interest.
Last stated 10 Aug 2026 · 2 months ago
Holds Peter Steinberger
Similar wording
Marketing aimed at an identity group creates demand for that category rather than simply meeting demand that already existed.
Last stated 13 Sept 2026 · 4 weeks ago
Holds Haley Nahman
Similar wording
Men are imprisoned by gender stereotypes too, and freeing them would change things for women as a natural consequence
Last stated 20 Sept 2014 · 12 years ago
Holds Emma Watson
Similar wording
People seem to measure by false standards, seeking power, success and riches while undervaluing what is truly precious in life
Last stated c. 1930
Holds Sigmund Freud
Similar wording
People are not gentle creatures who only defend themselves; a strong desire for aggression is part of their instinctual endowment
Last stated c. 1930
Holds Sigmund Freud
Similar wording
It is very hard for a woman to get too muscular; muscle generally looks good, and it is fat that makes people look bulky.
Last stated 12 Aug 2024 · 2 years ago
Holds Layne Norton
Similar wording
Great consumer products work because they answer a human instinct or need that was already being felt but was unexpressed and unmet.
Last stated 2 Jun 2026 · 4 months ago
Holds Mark Pincus
Similar wording
People may underestimate how many people use performance-enhancing drugs such as TRT, Tren, or HGH rather than being natural.
Last stated 2 Sept 2026 · a month ago
Holds Pieter Levels
Same subject: behavioural science
A belief system combining cosmic stakes, privileged knowledge, personal vocation and an imperative to act can license extraordinary behavior when it conflicts with ordinary constraints.
Last stated 17 Sept 2026 · 3 weeks ago
Holds Venkatesh Rao
Same subject: behavioural science
A cancellation-reason drop-down measures list order rather than reasons: randomise the options and every one of them gets picked equally.
Last stated 25 Jan 2026 · 8 months ago
Holds Jason Cohen
Same subject: behavioural science
A decision cannot be judged by its outcome, because good decisions fail through no fault of the decider and bad ones succeed by luck.
Last stated 9 Aug 2022 · 4 years ago
Holds Gary Klein
Same subject: attitude change
Blaming and shaming people only makes them defensive, dig in their heels, or tune out, rather than change their minds.
Last stated 9 Jun 2026 · 4 months ago
Holds Adam Grant
Same subject: attitude change
Imaginary social trends can spuriously shape people's real beliefs and behaviors.
Last stated 7 Mar 2022 · 5 years ago
Holds Adam Mastroianni
Same subject: attitude change
Public scrutiny of a new technology tends to jump only after a deadly incident, otherwise rising slowly over decades
Last stated 15 Jan 2026 · 9 months ago
Holds Miles Brundage
Same subject: motivation
A product that speeds up turning intention into reality increases appetite for continued use, then charges for that continuation.
Last stated 19 Aug 2026 · 2 months ago
Holds Kenneth Reitz
Same subject: motivation
A small amount of friction is enough to reshape a behavior, because most wants are not strong enough to survive a minor inconvenience.
Last stated 1 Jan 2026 · 9 months ago
Holds James Clear
Same subject: motivation
A society cannot remove the desire for status, only change what earns it.
Last stated 6 Sept 2026 · a month ago
Holds Rob Henderson