Product naming is one of marketing's most consequential and chronically under-resourced activities.

Product naming is one of the most consequential and chronically under-resourced activities in marketing. A great name does a lot of heavy lifting: it signals what a product does, fits within your brand architecture, stands up to competitive differentiation, satisfies legal requirements, and ideally works on Google, in conversation, and in a sales pitch. Done well, it’s worth millions. Done badly, you’re rebranding at scale.