Carilu Dietrich
Former CMO who, as head of marketing, took Atlassian public; advises CEOs and CMOs of hypergrowth B2B companies and writes the newsletter Hypergrowth Leadership.
Carilu Dietrich did not write this page.
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Our reading
Leaders in hypergrowth need peers operating at their scale or beyond, not another networking event.
Their wordsWhen you’re sprinting through hypergrowth, relevance matters. You want to learn from people operating at your scale or beyond, growing your speed or faster. You want patterns that your ambitious CEO aspires to, not ‘the old tried and true.’ You don’t need another networking event. You need people who know how to win in your reality.
- 3 months earlier
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Our reading
Product naming is one of marketing's most consequential and chronically under-resourced activities.
Their wordsProduct naming is one of the most consequential and chronically under-resourced activities in marketing. A great name does a lot of heavy lifting: it signals what a product does, fits within your brand architecture, stands up to competitive differentiation, satisfies legal requirements, and ideally works on Google, in conversation, and in a sales pitch. Done well, it’s worth millions. Done badly, you’re rebranding at scale.
- 7 weeks earlier
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Their wordsIf your team is doing real AI work, running agents, scaling content operations, personalizing at volume, you are consuming tokens. And unlike most costs in your budget, tokens don’t come with a fixed cost. They scale with usage, and usage is scaling faster than most first-year plans assumed if your team is pushing the envelope.
↗Your 2026 Marketing Budget Has a Hole in It — and It's Called Tokenscarilu.com 1st of 2 in this piece
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Their wordsToken consumption is becoming a proxy for how seriously a team is using AI, and right now, almost nobody has enough history to forecast confidently.
↗Your 2026 Marketing Budget Has a Hole in It — and It's Called Tokenscarilu.com 2nd of 2 in this piece