What Carilu Dietrich thinks about Google
Former CMO who, as head of marketing, took Atlassian public; advises CEOs and CMOs of hypergrowth B2B companies and writes the newsletter Hypergrowth Leadership.
Carilu Dietrich did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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1 dated position, 2026, in their own words. Our reading of what Carilu Dietrich has said — not written or endorsed by them.
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Our readingProduct naming is one of marketing's most consequential and chronically under-resourced activities.
Their wordsProduct naming is one of the most consequential and chronically under-resourced activities in marketing. A great name does a lot of heavy lifting: it signals what a product does, fits within your brand architecture, stands up to competitive differentiation, satisfies legal requirements, and ideally works on Google, in conversation, and in a sales pitch. Done well, it’s worth millions. Done badly, you’re rebranding at scale.