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Postmortems rarely reveal why a launch did what it did: you find reasons you believe, but it might have turned out differently anyway.

Drawn from what Jason Fried said

What Jason Fried actually said

  1. Jason Fried Co-founder and CEO of 37signals (Basecamp, HEY)
    And my general sense is you'll have no effing idea why it did what it did. You're going to find some reasons that you're going to believe, but had you done that again, It may have turned out differently.

    Watch from 1:37:23 plays here

    ↗Jason Fried: Your Only Competition Is Your Costsyoutube.com

    15 Feb 2026 · video · 2h 21m · spoken · machine transcript

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