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Only 30 to 50 percent of product experiments win, because consumer behaviour is too unpredictable to be predicted from a hypothesis.

Drawn from what Albert Cheng said

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  1. Albert Cheng

    Head of growth at Chess.com

    I mean in my experience the typical win rate and I hate to use that term for experiments is is often something like 30 to 50%. Like usually you're not actually get like you're trying a bunch of things a lot of hypotheses turn out not to be true. you know, consumer products are very unpredictable like that.

Added to korrents 5 Oct 2025 · How quotes work · Something wrong? Tell us

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