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Net revenue retention flatters a business, because a percentage lost always needs a larger percentage gained to get back to even.

Drawn from what Jason Cohen said

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What Jason Cohen actually said

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  1. Jason Cohen

    Founder of WP Engine and Smart Bear

    When you have a loss, a percentage loss, you have to have a greater percentage gain just to get back to where you were. In this case, a loss of 20% requires a gain of 25% to get back to where you were.

    Where this was said

    Watch from 0:54:56 plays here

    ↗The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)youtube.com

    video · 1h 46m · spoken · machine transcript

    All 24 korrents from this recordingthis one is 16th

Added to korrents 25 Jan 2026 · How quotes work · Something wrong? Tell us

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