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Most companies calling themselves mission-driven are only mission-hopeful; the real test is that you cannot profit except by achieving the mission.

Drawn from what Eric Ries said

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What Eric Ries actually said

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  1. Eric Ries

    Author of The Lean Startup and Incorruptible

    Companies that claim to be missiondriven, most of them are just mission hopeful. Okay? It's it's It's just a candy coating on top of an extractive engine. Sorry, I don't buy it. If you're serious about being missiondriven, you have to show me that you cannot profit except by achieving the mission.

    Where this was said

    Watch from 0:49:16 plays here

    ↗How Anthropic, Costco, and Patagonia all build incorruptible companies | Eric Riesyoutube.com

    video · 1h 39m · spoken · machine transcript

    All 24 korrents from this recordingthis one is 13th

Added to korrents 10 May 2026 · How quotes work · Something wrong? Tell us

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