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← If you are asking whether your product is an A, it is not an A — real signal never leaves you asking.
16 connected korrents · 13 moments on record from 12 Feb 2010 to 14 Aug 2026.
Everything filed under design
design
Everything filed under taste
taste
Everything filed under simplicity
simplicity Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: If you are asking whether your product is an A, it is not an A — real signal never leaves you asking. If you are asking whether your product is an A, it is not an A — real signal never leaves you asking. Last stated 3 months ago
14 Jun 2026
MP
Mark Pincus — holds since 2026-06-14 — tap for who they are
Same subject: You cannot A/B test your way into a really great product. — tap to centre the map on it You cannot A/B test your way into a really great product. Last stated 12 months ago
21 Sept 2025
JZ
Julie Zhuo — holds since 2025-09-21 — tap for who they are
Same subject: Numbers offer a false precision: which metrics you choose to look at, and whether a five percent rise is good, are both art rather than science. — tap to centre the map on it Numbers offer a false precision: which metrics you choose to look at, and whether a five percent rise is good, are both art rather than science. Last stated 12 months ago
21 Sept 2025
JZ
Julie Zhuo — holds since 2025-09-21 — tap for who they are
Same subject: The more your target audience does not look like you, the more you should be skeptical of your design intuition. — tap to centre the map on it The more your target audience does not look like you, the more you should be skeptical of your design intuition. Last stated 3 years ago
20 Apr 2023
JZ
Julie Zhuo — holds since 2023-04-20 — tap for who they are
Same subject: A/B testing cannot touch anything that actually decides a company: not strategy, not vision, not insight. — tap to centre the map on it A/B testing cannot touch anything that actually decides a company: not strategy, not vision, not insight. Last stated 7 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: Product-market fit shows up as anger when you tell people they cannot have it yet, not as polite interest. — tap to centre the map on it Product-market fit shows up as anger when you tell people they cannot have it yet, not as polite interest. Last stated 4 weeks ago
10 Aug 2026
PS
Peter Steinberger — holds since 2026-08-10 — tap for who they are
Same subject: Wondering whether your product will ever be a thing is a dangerous thought, because there is no point at which you would stop second-guessing yourself. — tap to centre the map on it Wondering whether your product will ever be a thing is a dangerous thought, because there is no point at which you would stop second-guessing yourself. Last stated a year ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
Same subject: Every question about stalled growth reduces to whether the customer is actually getting the value you promised. — tap to centre the map on it Every question about stalled growth reduces to whether the customer is actually getting the value you promised. Last stated 7 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. — tap to centre the map on it A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. Last stated a year ago
12 May 2025
JZ
Julie Zhuo — holds since 2025-05-12 — tap for who they are
Same subject: A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem. — tap to centre the map on it A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem. Last stated a year ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
Same subject: A computer meant for anyone has to be understandable without a manual, and it has to be friendly. — tap to centre the map on it A computer meant for anyone has to be understandable without a manual, and it has to be friendly. Last stated 3 weeks ago
14 Aug 2026
SK
Susan Kare — holds since 2026-08-14 — tap for who they are
Same subject: After a decade of Swiss minimalism, design is about to swing back to something far more expressive. — tap to centre the map on it After a decade of Swiss minimalism, design is about to swing back to something far more expressive. Last stated 11 months ago
16 Oct 2025
DF
Dylan Field — holds since 2025-10-16 — tap for who they are
Same subject: AI acceleration threatens 'less software': without the constraint of scarce hours, even 37signals will likely build too much. — tap to centre the map on it AI acceleration threatens 'less software': without the constraint of scarce hours, even 37signals will likely build too much. Last stated a month ago
26 Jul 2026
DH
David Heinemeier Hansson — holds since 2026-07-26 — tap for who they are
Same subject: Better design does not mean more design: the most obvious designs are often invisible. — tap to centre the map on it Better design does not mean more design: the most obvious designs are often invisible. Last stated 3 years ago
16 Nov 2023
JZ
Julie Zhuo — holds since 2023-11-16 — tap for who they are
Same subject: A first draft should not be graded good or bad; it is only the material that taste then gets to act on. — tap to centre the map on it A first draft should not be graded good or bad; it is only the material that taste then gets to act on. Last stated a month ago
6 Aug 2026
GS
George Saunders — holds since 2026-08-06 — tap for who they are
Same subject: A lot of people can match a framework for taste; almost nobody can create one, and creating one is the rare skill. — tap to centre the map on it A lot of people can match a framework for taste; almost nobody can create one, and creating one is the rare skill. Last stated 11 months ago
16 Oct 2025
DF
Dylan Field — holds since 2025-10-16 — tap for who they are
Same subject: A product needs a soul, and for that it needs one person of great taste who is its living, breathing aspect and gets furious about every small detail. — tap to centre the map on it A product needs a soul, and for that it needs one person of great taste who is its living, breathing aspect and gets furious about every small detail. Last stated 17 years ago
12 Feb 2010
KS
Karri Saarinen — holds since 2010-02-12 — tap for who they are
At the centre
If you are asking whether your product is an A, it is not an A — real signal never leaves you asking.
Holds MP Mark PincusRead this korrent →
You cannot A/B test your way into a really great product.
Holds JZ Julie Zhuo
Numbers offer a false precision: which metrics you choose to look at, and whether a five percent rise is good, are both art rather than science.
Holds JZ Julie Zhuo
The more your target audience does not look like you, the more you should be skeptical of your design intuition.
Holds JZ Julie Zhuo
A/B testing cannot touch anything that actually decides a company: not strategy, not vision, not insight.
Holds JC Jason Cohen
Product-market fit shows up as anger when you tell people they cannot have it yet, not as polite interest.
Holds
Wondering whether your product will ever be a thing is a dangerous thought, because there is no point at which you would stop second-guessing yourself.
Holds RV Rahul Vohra
Every question about stalled growth reduces to whether the customer is actually getting the value you promised.
Holds JC Jason Cohen
A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do.
Holds JZ Julie Zhuo
A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem.
Holds RV Rahul Vohra
A computer meant for anyone has to be understandable without a manual, and it has to be friendly.
Holds SK Susan Kare
After a decade of Swiss minimalism, design is about to swing back to something far more expressive.
Holds DF Dylan Field
AI acceleration threatens 'less software': without the constraint of scarce hours, even 37signals will likely build too much.
Holds
Better design does not mean more design: the most obvious designs are often invisible.
Holds JZ Julie Zhuo
A first draft should not be graded good or bad; it is only the material that taste then gets to act on.
Holds GS George Saunders
A lot of people can match a framework for taste; almost nobody can create one, and creating one is the rare skill.
Holds DF Dylan Field
A product needs a soul, and for that it needs one person of great taste who is its living, breathing aspect and gets furious about every small detail.
Holds KS Karri Saarinen