Great customer service has always been a luxury only a Hermès or a Four Seasons could afford, and AI is what breaks the trade-off between its cost and its quality.

And the reason this is important is what we're trying to do in a way is resolve this age-old tension between the cost and quality of customer experience where I think every great business wants to deliver an amazing experience to their customers. But unless you're like Hermes or the Four Seasons, it's too expensive to do.