Tap a claim on the ring to put it at the centre.
← Every new product is just a hypothesis until you test it.
17 connected korrents · 16 moments from 25 Oct 2023 to 24 Sept 2026.
Everything filed under product management
product management
Everything filed under startups
startups
Everything filed under innovation
innovation
Everything filed under design
design
Everything filed under LLMs
LLMs Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Every new product is just a hypothesis until you test it. Every new product is just a hypothesis until you test it. Last stated 2 years ago
28 Apr 2025
JZ
John Zeratsky — holds since 2025-04-28 — tap for who they are
Same subject: However much theorizing is done before shipping, nothing compares to the evidence of users trying a product and iterating from there. — tap to centre the map on it However much theorizing is done before shipping, nothing compares to the evidence of users trying a product and iterating from there. Last stated 2 months ago
10 Sept 2026
TS
Tara Seshan — holds since 2026-09-10 — tap for who they are
Same subject: Each new version of a product should aim to be a little simpler in fundamental ways than the last, even if it has more features. — tap to centre the map on it Each new version of a product should aim to be a little simpler in fundamental ways than the last, even if it has more features. Last stated 8 months ago
15 Feb 2026
JF
Jason Fried — holds since 2026-02-15 — tap for who they are
Same subject: A new idea usually seems unreasonable at first and reasonable only afterward — tap to centre the map on it A new idea usually seems unreasonable at first and reasonable only afterward
IA
Isaac Asimov — holds since c. 1959 — tap for who they are
Same subject: Nobody has a growth problem these days; they have a product problem. — tap to centre the map on it Nobody has a growth problem these days; they have a product problem. Last stated 2 months ago
6 Sept 2026
AA
Anish Acharya — holds since 2026-09-06 — tap for who they are
Same subject: The genuinely new idea in a product will probably fail; its job is to give people a reason to try the product at all. — tap to centre the map on it The genuinely new idea in a product will probably fail; its job is to give people a reason to try the product at all. Last stated 5 months ago
14 Jun 2026
MP
Mark Pincus — holds since 2026-06-14 — tap for who they are
Same subject: It is better not to spend time crafting the exact perfect solution until you know it works; getting an early version you can play with in the product is a really good milestone. — tap to centre the map on it It is better not to spend time crafting the exact perfect solution until you know it works; getting an early version you can play with in the product is a really good milestone. Last stated 7 months ago
8 Apr 2026
IS
Ian Silber — holds since 2026-04-08 — tap for who they are
Same subject: An agent repeats its own history: whatever it did on the last change — ran the tests or skipped them — is what it will do on the next one, because it is predicting the next message in the conversation. — tap to centre the map on it An agent repeats its own history: whatever it did on the last change — ran the tests or skipped them — is what it will do on the next one, because it is predicting the next message in the conversation. Last stated 4 months ago
15 Jul 2026
DH
Dex Horthy — holds since 2026-07-15 — tap for who they are
Same subject: Only 30 to 50 percent of product experiments win, because consumer behaviour is too unpredictable to be predicted from a hypothesis. — tap to centre the map on it Only 30 to 50 percent of product experiments win, because consumer behaviour is too unpredictable to be predicted from a hypothesis. Last stated a year ago
5 Oct 2025
AC
Albert Cheng — holds since 2025-10-05 — tap for who they are
Same subject: "Lots of anonymous people worked it out by trial and error" is never the real story of an invention: on closer investigation, identifiable people always turn out to be responsible. — tap to centre the map on it "Lots of anonymous people worked it out by trial and error" is never the real story of an invention: on closer investigation, identifiable people always turn out to be responsible. Last stated 3 years ago
25 Oct 2023
AH
Anton Howes — holds since 2023-10-25 — tap for who they are
Same subject: A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. — tap to centre the map on it A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. Last stated 5 months ago
2 Jun 2026
JJ
Justin Jackson — holds since 2026-06-02 — tap for who they are
Same subject: A capability existing is not the same as a capability being absorbed: how fast a technology changes the world is not set by how fast the technology improves. — tap to centre the map on it A capability existing is not the same as a capability being absorbed: how fast a technology changes the world is not set by how fast the technology improves. Last stated 3 months ago
21 Jul 2026
RT
Ruxandra Teslo — holds since 2026-07-21 — tap for who they are
Same subject: “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. — tap to centre the map on it “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. Last stated 3 months ago
28 Jul 2026
BS
Blake Scholl — holds since 2026-07-28 — tap for who they are
Same subject: A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. — tap to centre the map on it A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. Last stated 3 months ago
28 Jul 2026
SA
Sam Altman — holds since 2026-07-28 — tap for who they are
Same subject: A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. — tap to centre the map on it A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. Last stated 3 years ago
17 Feb 2024
AW
Adam Wiggins — holds since 2024-02-17 — tap for who they are
Same subject: A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face. — tap to centre the map on it A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face. Last stated a month ago
24 Sept 2026
MS
M.G. Siegler — holds since 2026-09-24 — tap for who they are
Same subject: A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. — tap to centre the map on it A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. Last stated 2 months ago
9 Sept 2026
EB
Ed Bayes — holds since 2026-09-09 — tap for who they are
Same subject: A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. — tap to centre the map on it A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. Last stated a year ago
12 May 2025
JZ
Julie Zhuo — holds since 2025-05-12 — tap for who they are
At the centre
Every new product is just a hypothesis until you test it.
Holds Read this korrent →
However much theorizing is done before shipping, nothing compares to the evidence of users trying a product and iterating from there.
Holds
Each new version of a product should aim to be a little simpler in fundamental ways than the last, even if it has more features.
Holds
A new idea usually seems unreasonable at first and reasonable only afterward
Last stated c. 1959
Holds
Nobody has a growth problem these days; they have a product problem.
Holds
The genuinely new idea in a product will probably fail; its job is to give people a reason to try the product at all.
Holds
It is better not to spend time crafting the exact perfect solution until you know it works; getting an early version you can play with in the product is a really good milestone.
Holds
An agent repeats its own history: whatever it did on the last change — ran the tests or skipped them — is what it will do on the next one, because it is predicting the next message in the conversation.
Holds
Only 30 to 50 percent of product experiments win, because consumer behaviour is too unpredictable to be predicted from a hypothesis.
Holds
"Lots of anonymous people worked it out by trial and error" is never the real story of an invention: on closer investigation, identifiable people always turn out to be responsible.
Holds
A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use.
Holds
A capability existing is not the same as a capability being absorbed: how fast a technology changes the world is not set by how fast the technology improves.
Holds
“Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now.
Holds
A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero.
Holds
A business succeeds through a small number of highly effective distribution channels, not many mediocre ones.
Holds
A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face.
Holds
A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart.
Holds
A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do.
Holds