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← Earning attention is more valuable than buying it
17 connected korrents · 18 moments from 9 Aug 2022 to 28 Sept 2026.
Everything filed under behavioural science
behavioural science
Everything filed under journalism
journalism
Everything filed under motivation
motivation
Everything filed under OpenAI
OpenAI
Everything filed under AI and human skill
AI and human skill Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Earning attention is more valuable than buying it Earning attention is more valuable than buying it Last stated 4 years ago
17 Nov 2022
DH
David Heinemeier Hansson — holds since 2022-11-17 — tap for who they are
Same subject: Earning attention requires uniqueness and originality — tap to centre the map on it Earning attention requires uniqueness and originality Last stated 4 days ago
28 Sept 2026
PL
Pieter Levels — holds since 2026-09-28 — tap for who they are
Same subject: A product monetised through what users pay for their own engagement beats one monetised by advertising, because ads work by sending the user away. — tap to centre the map on it A product monetised through what users pay for their own engagement beats one monetised by advertising, because ads work by sending the user away. Last stated 4 months ago
2 Jun 2026
MP
Mark Pincus — holds since 2026-06-02 — tap for who they are
Same subject: An audience is not buying the subject you cover; it is buying your interest in the subject. — tap to centre the map on it An audience is not buying the subject you cover; it is buying your interest in the subject. Last stated 10 months ago
15 Dec 2025
ML
Michael Lewis — holds since 2025-12-15 — tap for who they are
Same subject: People pursue hobbies largely for value that can't be easily monetized. — tap to centre the map on it People pursue hobbies largely for value that can't be easily monetized. Last stated 8 months ago
30 Jan 2026
AK
Arvid Kahl — holds since 2026-01-30 — tap for who they are
Same subject: Advertising was a necessary phase for the internet but a momentary industry, and an AI people pay for is better because they know the answers are not influenced by advertisers. — tap to centre the map on it Advertising was a necessary phase for the internet but a momentary industry, and an AI people pay for is better because they know the answers are not influenced by advertisers. Last stated 3 years ago
18 Mar 2024
SA
Sam Altman — holds since 2024-03-18 — tap for who they are
Same subject: People respond to how a price or message is framed, not just its underlying value, so communication needs to meet them at their level. — tap to centre the map on it People respond to how a price or message is framed, not just its underlying value, so communication needs to meet them at their level. Last stated 4 weeks ago
5 Sept 2026
ZM
Zvi Mowshowitz — holds since 2026-09-05 — tap for who they are
Same subject: Treating recruiting like a sales funnel has been somewhat detrimental to companies. — tap to centre the map on it Treating recruiting like a sales funnel has been somewhat detrimental to companies. Last stated 2 months ago
9 Aug 2026
AW
Adam Ward — holds since 2026-08-09 — tap for who they are
Same subject: As everything else becomes faster and cheaper, things that require sustained attention become more valuable — tap to centre the map on it As everything else becomes faster and cheaper, things that require sustained attention become more valuable Last stated 3 months ago
16 Jul 2026
AH
Ann Handley — holds since 2026-07-16 — tap for who they are
Same subject: A correction never travels as far as the scare it corrects: the press said a fifth of the project's skills were malicious, and the measured figure was 0.3 percent. — tap to centre the map on it A correction never travels as far as the scare it corrects: the press said a fifth of the project's skills were malicious, and the measured figure was 0.3 percent. Last stated 2 months ago
10 Aug 2026
PS
Peter Steinberger — holds since 2026-08-10 — tap for who they are
Same subject: Ask who benefits from you reading a piece of news, and you conclude that perhaps 95 percent of it was published to get you to buy, support, fight or donate. — tap to centre the map on it Ask who benefits from you reading a piece of news, and you conclude that perhaps 95 percent of it was published to get you to buy, support, fight or donate. Last stated a year ago
30 Sept 2025
PD
Pavel Durov — holds since 2025-09-30 — tap for who they are
Same subject: Climate coverage in the media is shrinking and increasingly paywalled. — tap to centre the map on it Climate coverage in the media is shrinking and increasingly paywalled. Last stated 3 months ago
15 Jul 2026
EA
Emily Atkin — holds since 2026-07-15 — tap for who they are
Same subject: A drop in agency is the earliest sign of burnout, arriving before you consciously notice you are burning out. — tap to centre the map on it A drop in agency is the earliest sign of burnout, arriving before you consciously notice you are burning out. Last stated 3 years ago
10 Jan 2024
CH
Cate Hall — holds since 2024-01-10 — tap for who they are
Same subject: A founder who picks an idea because the market wants it will give up, because nobody can persist at something that was never important to them. — tap to centre the map on it A founder who picks an idea because the market wants it will give up, because nobody can persist at something that was never important to them. Last stated 2 years ago
19 Jun 2024
AS
Aravind Srinivas — holds since 2024-06-19 — tap for who they are
Same subject: A habit only survives difficulty if the person enjoys it, which makes enjoyment a better predictor of persistence than discipline. — tap to centre the map on it A habit only survives difficulty if the person enjoys it, which makes enjoyment a better predictor of persistence than discipline. Last stated 9 months ago
1 Jan 2026
JC
James Clear — holds since 2026-01-01 — tap for who they are
Same subject: A belief system combining cosmic stakes, privileged knowledge, personal vocation and an imperative to act can license extraordinary behavior when it conflicts with ordinary constraints. — tap to centre the map on it A belief system combining cosmic stakes, privileged knowledge, personal vocation and an imperative to act can license extraordinary behavior when it conflicts with ordinary constraints. Last stated 2 weeks ago
17 Sept 2026
VR
Venkatesh Rao — holds since 2026-09-17 — tap for who they are
Same subject: A cancellation-reason drop-down measures list order rather than reasons: randomise the options and every one of them gets picked equally. — tap to centre the map on it A cancellation-reason drop-down measures list order rather than reasons: randomise the options and every one of them gets picked equally. Last stated 8 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: A decision cannot be judged by its outcome, because good decisions fail through no fault of the decider and bad ones succeed by luck. — tap to centre the map on it A decision cannot be judged by its outcome, because good decisions fail through no fault of the decider and bad ones succeed by luck. Last stated 4 years ago
9 Aug 2022
GK
Gary Klein — holds since 2022-08-09 — tap for who they are
At the centre
Earning attention is more valuable than buying it
Holds Read this korrent →
Earning attention requires uniqueness and originality
Holds
A product monetised through what users pay for their own engagement beats one monetised by advertising, because ads work by sending the user away.
Holds
An audience is not buying the subject you cover; it is buying your interest in the subject.
Holds
People pursue hobbies largely for value that can't be easily monetized.
Holds
Advertising was a necessary phase for the internet but a momentary industry, and an AI people pay for is better because they know the answers are not influenced by advertisers.
Holds
People respond to how a price or message is framed, not just its underlying value, so communication needs to meet them at their level.
Holds
Treating recruiting like a sales funnel has been somewhat detrimental to companies.
Holds
As everything else becomes faster and cheaper, things that require sustained attention become more valuable
Holds
A correction never travels as far as the scare it corrects: the press said a fifth of the project's skills were malicious, and the measured figure was 0.3 percent.
Holds
Ask who benefits from you reading a piece of news, and you conclude that perhaps 95 percent of it was published to get you to buy, support, fight or donate.
Holds
Climate coverage in the media is shrinking and increasingly paywalled.
Holds
A drop in agency is the earliest sign of burnout, arriving before you consciously notice you are burning out.
Holds
A founder who picks an idea because the market wants it will give up, because nobody can persist at something that was never important to them.
Holds
A habit only survives difficulty if the person enjoys it, which makes enjoyment a better predictor of persistence than discipline.
Holds
A belief system combining cosmic stakes, privileged knowledge, personal vocation and an imperative to act can license extraordinary behavior when it conflicts with ordinary constraints.
Holds
A cancellation-reason drop-down measures list order rather than reasons: randomise the options and every one of them gets picked equally.
Holds
A decision cannot be judged by its outcome, because good decisions fail through no fault of the decider and bad ones succeed by luck.
Holds