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← Do not recolour a logo or restage it until people know it so well that playing with it reads as play.

17 connected korrents · 15 moments on record from 1 Jan 2003 to 14 Aug 2026.

Everything filed under design design Everything filed under simplicity simplicity Everything filed under chat interfaces chat interfaces Everything filed under taste taste Everything filed under coding agents coding agents Everything filed under innovation innovation Same subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subject Read this korrent: Do not recolour a logo or restage it until people know it so well that playing with it reads as play. Do not recolour a logo or restage it untilpeople know it so well that playing withit reads as play. Last stated 4 weeks ago 14 Aug 2026 SK Susan Kare — holds since 2026-08-14 — tap for who they are Same subject: Icon design is not an exact science, and the placeholder a programmer threw together is one of the best sources of ideas. — tap to centre the map on it Icon design is not an exact science,and the placeholder a programmerthrew together is one of the bestsources of ideas. Last stated 4 weeks ago 14 Aug 2026 SK Susan Kare — holds since 2026-08-14 — tap for who they are Same subject: An icon should never picture a particular product, because the product dates and takes the icon down with it; use a metaphor instead. — tap to centre the map on it An icon should never picture aparticular product, because theproduct dates and takes the icondown with it; use a metaphorinstead. Last stated 4 weeks ago 14 Aug 2026 SK Susan Kare — holds since 2026-08-14 — tap for who they are Same subject: The job of a design group is to try to shoot down every new idea; the ones that survive the attempt are probably the good ones. — tap to centre the map on it The job of a design group is to tryto shoot down every new idea; theones that survive the attempt areprobably the good ones. Last stated 4 months ago 13 May 2026 AH Anders Hejlsberg — holds since 2026-05-13 — tap for who they are Same subject: Drawing the printer as it really looked shortened the icon's life; stopping sooner and drawing something simpler would have made it last. — tap to centre the map on it Drawing the printer as it reallylooked shortened the icon's life;stopping sooner and drawingsomething simpler would have made itlast. Last stated 4 weeks ago 14 Aug 2026 SK Susan Kare — holds since 2026-08-14 — tap for who they are Same subject: Refactors are cheap now, so he just does them, even when they break other people's open pull requests. — tap to centre the map on it Refactors are cheap now, so he justdoes them, even when they breakother people's open pull requests. Last stated 7 months ago 12 Feb 2026 PS Peter Steinberger — holds since 2026-02-12 — tap for who they are Same subject: It is hard to design something good for users you look down on, because you cannot stay interested in something you do not like yourself. — tap to centre the map on it It is hard to design something goodfor users you look down on, becauseyou cannot stay interested insomething you do not like yourself. Last stated 24 years ago 1 Jan 2003 PG Paul Graham — holds since 2003-01-01 — tap for who they are Same subject: A project has not started until something exists that can be played; plans, documents, teams and art are not a start. — tap to centre the map on it A project has not started untilsomething exists that can be played;plans, documents, teams and art arenot a start. Last stated 16 years ago 17 Sept 2010 DY Derek Yu — holds since 2010-09-17 — tap for who they are Same subject: A model company may face a winner's curse: it does all the hard innovation and is then one copy away from being commoditised. — tap to centre the map on it A model company may face a winner'scurse: it does all the hardinnovation and is then one copy awayfrom being commoditised. Last stated 10 months ago 12 Nov 2025 SN Satya Nadella — holds since 2025-11-12 — tap for who they are Same subject: AI acceleration threatens 'less software': without the constraint of scarce hours, even 37signals will likely build too much. — tap to centre the map on it AI acceleration threatens 'lesssoftware': without the constraint ofscarce hours, even 37signals willlikely build too much. Last stated a month ago 26 Jul 2026 DH David Heinemeier Hansson — holds since 2026-07-26 — tap for who they are Same subject: Convergence and simplicity make for poor goals in technology; aim for clarity instead. — tap to centre the map on it Convergence and simplicity make forpoor goals in technology; aim forclarity instead. Last stated 12 years ago 18 Feb 2015 FC Frank Chimero — holds since 2015-02-18 — tap for who they are Same subject: Savings in time feel like simplicity: when forced to wait, life seems unnecessarily complex. — tap to centre the map on it Savings in time feel likesimplicity: when forced to wait,life seems unnecessarily complex. Last stated 20 years ago 11 Jun 2006 JM John Maeda — holds since 2006-06-11 — tap for who they are Same subject: A first draft should not be graded good or bad; it is only the material that taste then gets to act on. — tap to centre the map on it A first draft should not be gradedgood or bad; it is only the materialthat taste then gets to act on. Last stated a month ago 6 Aug 2026 GS George Saunders — holds since 2026-08-06 — tap for who they are Same subject: A lot of people can match a framework for taste; almost nobody can create one, and creating one is the rare skill. — tap to centre the map on it A lot of people can match aframework for taste; almost nobodycan create one, and creating one isthe rare skill. Last stated 11 months ago 16 Oct 2025 DF Dylan Field — holds since 2025-10-16 — tap for who they are Same subject: A product needs a soul, and for that it needs one person of great taste who is its living, breathing aspect and gets furious about every small detail. — tap to centre the map on it A product needs a soul, and for thatit needs one person of great tastewho is its living, breathing aspectand gets furious about every smalldetail. Last stated 17 years ago 12 Feb 2010 KS Karri Saarinen — holds since 2010-02-12 — tap for who they are Same subject: Chat is not AI's final form: agent-based applications increasingly outperform chat-only ones, and many different interfaces for AI will emerge. — tap to centre the map on it Chat is not AI's final form:agent-based applicationsincreasingly outperform chat-onlyones, and many different interfacesfor AI will emerge. Last stated a year ago 28 Aug 2025 LW Luke Wroblewski — holds since 2025-08-28 — tap for who they are Same subject: Chatbot interfaces are the wrong tool for meaningful coding work, because you are mostly hoping the model recalls the right answer and correcting it requires a human in the loop. — tap to centre the map on it Chatbot interfaces are the wrongtool for meaningful coding work,because you are mostly hoping themodel recalls the right answer andcorrecting it requires a human inthe loop. Last stated 7 months ago 5 Feb 2026 MH Mitchell Hashimoto — holds since 2026-02-05 — tap for who they are Same subject: ChatGPT exploded because of its obvious chat interface, not its technology, which had launched earlier in a different wrapper that few noticed. — tap to centre the map on it ChatGPT exploded because of itsobvious chat interface, not itstechnology, which had launchedearlier in a different wrapper thatfew noticed. Last stated a year ago 12 May 2025 JZ Julie Zhuo — holds since 2025-05-12 — tap for who they are
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At the centre Do not recolour a logo or restage it until people know it so well that playing with it reads as play. Last stated 14 Aug 2026 · 4 weeks ago Holds Susan Kare Read this korrent →