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Allocating scarce chips to the highest bidder is bad business — you set your price and keep it, however high demand goes.

Drawn from what Jensen Huang said

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What Jensen Huang actually said

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  1. Jensen Huang

    Co-founder and CEO of NVIDIA since 1993

    Because it's it's a bad business practice. You you set your price. You set your price and then and then people decide to buy it or not. And and um uh there there I I understand that that others in the chip industry um uh change their prices when demand is higher. Uh but we just don't we just don't that's just never been a practice of ours.

Added to korrents 15 Apr 2026 · How quotes work · Something wrong? Tell us

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